TR-Dizin İndeksli Yayınlar Koleksiyonu

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Browsing TR-Dizin İndeksli Yayınlar Koleksiyonu by Type "Conference Object"

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    Conference Object
    The Effects of Social Media Content on Consumer Behavior: The Case of Instagram
    (2022) Oruç, Zemzem Selin; Aydın, Mehmet Nafiz; Aydın, Mehmet Nafiz; Management Information Systems
    Understanding consumer behavior and decisions on e-commerce are vital. Well-defined consumer behavior and investigating what influences that behavior on an online shopping journey is a key for an online seller. However, having insights on what affects consumer behavior and understanding the relationship among content and user is a complex problem. There are various aspects of social media content in this process that mediates the decisions and behavior of customers. This paper investigates consumer behavior in connection with social media content from the media richness theory perspective. In particular, the changes in the content and its effects on consumer engagement and interaction were analyzed by considering the changes in engagement rates and the number of interactions. For empirical testing, a case study is conducted in a start-up e-commerce company, called Freja Silver. The variations of content have been analyzed and data-driven results have been evaluated.
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    Citation - Scopus: 7
    Fault Tolerant Control With Re-Configuring Sliding-Mode Schemes
    (2005) Demirci, Ufuk; Kerestecioğlu, Feza; Kerestecioğlu, Feza; Computer Engineering
    In this paper a controller design method for linear MIMO systems is presented which a sliding mode controller is reconfigured in case of system faults. Faults are detected with the residual vector generated from a standard linear observer. Once a fault has been detected the fault distribution matrix can be obtained and used to update the corrective or equivalent control parts of the sliding mode controller. As a result fault tolerant adaptive controllers keep the system performance within acceptable limits or at least avoids the system to wind-up. © TÜBITAK.