Tosun, PetekTosun, P.2023-10-192023-10-192022097816684527699781668452745https://doi.org/10.4018/978-1-6684-5274-5.ch013https://hdl.handle.net/20.500.12469/5004Digitalization has transformed the higher education sector. It is a significant factor that shapes the future of higher education. Universities are the primary institutions that must ensure the relevancy and actuality of their curricula and provide high-quality education programs by utilizing new methods and technologies in the rapidly changing environment. Business administration, a popular program for undergraduate and graduate students, must evolve with the dynamic education environment shaped by digital learning alternatives. The management programs must respond to the rapidly changing needs of the labor market, students, and society to provide students with the relevant skills. The chapter presents a literature synthesis, summarizes the new trends and priorities in designing and managing higher education, and points out practical implications and future research directions for higher education managers and researchers © 2022, IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessBook Part23024710.4018/978-1-6684-5274-5.ch0132-s2.0-85161274247N/AN/A