Ayağ, ZekiAyağ, ZekiÖzdemir, Rifat Gürcan2019-06-282019-06-282007870954-48280954-4828https://hdl.handle.net/20.500.12469/1636https://doi.org/10.1080/09544820600752740Selecting the best product concept is one of the most critical tasks in a new product development (NPD) environment. Making decisions at this stage becomes very difficult due to imprecise and uncertain product requirements. So the evaluation process of determining the most satisfying conceptual design has been a very vital issue for companies to survive in fast-growing markets for a long time. Therefore most companies have used various methods to successfully carry out this difficult and time-consuming process. Of these methods an analytic hierarchy process (AHP) has been widely used in multiple-criteria decision-making problems (i.e. concept selection equipment evaluation). In this study however we use an analytic network process (ANP) a more general form of AHP due to the fact that AHP cannot accommodate the variety of interactions dependencies and feedback between higher and lower level elements. Briefly in this paper an ANP-based approach is presented to evaluate a set of conceptual design alternatives in order to reach to the best concept satisfying the needs and expectations of both customers and company. In addition a numerical example is presented to illustrate the proposed approach.eninfo:eu-repo/semantics/openAccessAnalytic network processConcept selectionMultiple-criteria decision-makingNew product developmentArticle20922631810.1080/095448206007527402-s2.0-33947434493Q2N/A