Baş, ÖzenGrabe, Maria ElizabethBas, Ozen2023-10-192023-10-19202201932-8036https://hdl.handle.net/20.500.12469/5589This content analysis investigates the genderization of political parties in network news coverage of U.S. presidential campaigns over the past 28 years. Based on Bem's seminal Sex-Role Inventory, classic news values and leadership qualities were operationalized as masculine, feminine, and gender-neutral. Republicans were presented as more masculine and less feminine and gender-neutral than Democrats. These trends fluctuated some, but the differences between parties intensified over the course of the 8 presidential elections. The findings have implications for future studies that investigate the viability of gendered and transgendered candidates against the backdrop of political party identity.eninfo:eu-repo/semantics/closedAccessGender StereotypesWomen CandidatesMasculinityFeminineImagesGender StereotypesBem's Sex-Role InventoryWomen CandidatesgenderMasculinitynews framesFeminineelectionsImagescontent analysisArticle2080210216WOS:000789589100126Q3Q1