Aydıncan Ataberk, C.2026-03-152026-03-1520251868-60522940-2778https://hdl.handle.net/20.500.12469/7790https://doi.org/10.30819/touchpoint.16-1.01eninfo:eu-repo/semantics/closedAccessBeyond Feature Sets Orchestrating Service Value through Product LeadershipArticle10.30819/touchpoint.16-1.012-s2.0-105029858250