Zheng, D.Kozak, M.Wen, J.2025-02-152025-02-152024097810353098019781035309795https://doi.org/10.4337/9781035309801.00007https://hdl.handle.net/20.500.12469/7199Tourism plays a crucial role in human activity and significantly impacts the economy. This introduction explores the historical development of tourism and the evolution of consumer behavior, emphasizing the close connection between tourism and consumer choices. Unlike traditional consumption, tourist behaviors are active and location-focused, influenced by various internal and external factors, prioritizing unique experiences and brand loyalty while reducing post-consumption waste. Through an examination of current global challenges and technological advancements, the chapter anticipates future shifts in tourist behavior, including post-pandemic therapeutic tourism, niche exploration for memorable travel experiences, the transition to tech-savvy ‘smart’ travelers, the impact of social media on travel decision-making, and the rise of responsible travel as a social norm. The chapter concludes by discussing the book’s scope and expressing gratitude for contributions. © The Editors and Contributors Severally 2024.eninfo:eu-repo/semantics/openAccessConsumer BehaviorHealth TourismNiche TourismResponsible TravelTourism And TechnologyTourist BehaviorBook Part11010.4337/9781035309801.000072-s2.0-85215217356N/AN/A