Kozak, MetinSu, LujunCheng, JinWen, JunKozak, MetinTeo, Stephen2023-10-192023-10-192022330261-51771879-3193https://doi.org/10.1016/j.tourman.2021.104434https://hdl.handle.net/20.500.12469/5182Despite the contagion effect of deviant behavior in tourism settings, tourist-to-tourist effects have been largely ignored, including the joint impacts between other tourists and tourists' companions. This study proposes that tourists who see deviant other-tourist behavior have significantly stronger deviant behavioral intentions. A questionnaire survey and four scenario-based experiments were performed to test hypothesized relationships. Findings reveal that the social contagion effect exists when tourists see deviant other-tourist behavior. Larger and more cohesive travel groups attenuate this effect, and moral disengagement mediates the social contagion effect. Theoretical and managerial implications are also discussed.eninfo:eu-repo/semantics/closedAccessGroup-SizeMoral DisengagementComplaint IntentionsCustomer DevianceScale DevelopmentDecision-MakingSocial IdentityStrategiesCohesionCohesivenessGroup-SizeMoral DisengagementComplaint IntentionsCustomer DevianceScale DevelopmentDecision-MakingDeviant behaviorSocial IdentityCustomer devianceStrategiesTravel group sizeCohesionTravel group cohesionCohesivenessMoral disengagementArticle88WOS:00070366520000610.1016/j.tourman.2021.1044342-s2.0-85115247549Q1Q1