Altuner, DoğanMidilli, Özlem2019-07-122019-07-122011https://hdl.handle.net/20.500.12469/2308Arastirma betimsel yontemde tarama modelinde bir arastirmadir. Arastirmanin amaci hizmet sektorunde musteri memnuniyetinin pazarlamaya etkisini incelemektir. Arastirmada bu amaca ulasabilek icin musteri memnuniyetinin boyutlarini belirleyerek bu boyutlar arasindaki iliskileri incelemek hedeflenmistir. Boyutlararasi iliskinin incelenmesinde nedensellik etkilerinin ele alinmasina oncelik verilmistir. Arastirmada ayrica musteri memnuniyetinin boyutlarinin musterilerin ozelliklerine gore nasil farklilastigi musteri memnuniyeti boyutlarinin hangi musteri ozelliklerinden ve ne derece etkilendikleri arastirilmistir.This study is a descriptive method survey modelled research. Purpose of study is to analyze effect of customer satisfaction on marketing in service industry. In order to that it is aimed to determine dimensions of customer satisfaction and to analyze relations among them. Causality effects have priority in those multidimensional relationship analyses. It is also studied how customer satisfaction differs as per customer characteristics, in what degree customer satisfaction is affected by which customer characteristics.trinfo:eu-repo/semantics/openAccessMaster Thesis277349