Baş, ÖzenGrabe,M.E.Bas,O.2024-10-152024-10-1520221932-8036https://hdl.handle.net/20.500.12469/6535This content analysis investigates the genderization of political parties in network news coverage of U.S. presidential campaigns over the past 28 years. Based on Bem’s seminal Sex-Role Inventory, classic news values and leadership qualities were operationalized as masculine, feminine, and gender-neutral. Republicans were presented as more masculine and less feminine and gender-neutral than Democrats. These trends fluctuated some, but the differences between parties intensified over the course of the 8 presidential elections. The findings have implications for future studies that investigate the viability of gendered and transgendered candidates against the backdrop of political party identity. © 2022 (Maria Elizabeth Grabe and Ozen Bas). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.eninfo:eu-repo/semantics/closedAccessBem’s Sex-Role Inventorycontent analysiselectionsgendernews framesArticle20802102162-s2.0-85176417231Q3Q20