Akser, MuratSarıyer, Kübra Gönül2019-07-122019-07-122013https://hdl.handle.net/20.500.12469/2433Bu calisma Butunlesik Pazarlama Ýletisimi sonrasinda halkla iliskilerin internetin halkla iliskiler uzmanlari tarafindan da mesajlarini iletmekte kullanilmasina davet ettigini gostermektedir. Mevcut durumda yayinlarin online ile iliskisi goz onunde bulunduruldugunda halkla iliskiler sirketlerinin bu yeni akima ayak uydurabilmesi icin iletisim calismalarina internet uzerinden cesitlilik getirmeleri gerektigi gorulmustur.This study shows that with the coming of the internet public relations managers now have to use methods belonging to Integrated Marketing Communications in conveying their messages. Considering the current situation, the relationship between offline and online media in public relations companies have shifted towards the merger of a new flow of communication diversity over the internet.trinfo:eu-repo/semantics/openAccessSosyal medyaDijitalHalkla ilişkilerSocial mediaDigitalPublic relationsMaster Thesis331928