Browsing by Author "Çavdar, Dilara"

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    Master Thesis
    How Does Moral Framing Affect Environmental Attitudes: a Non-Western Replication
    (Kadir Has Üniversitesi, 2021) Çavdar, Dilara; Yılmaz, Onurcan
    There is a difference in the endorsement of moral foundations between individuals from the political right and left. This difference was used for studying attitudinal and behavioral differences between political poles in varying issues, such as climate change. However, most of this literature consists of correlational studies, and experimental uses of moral foundations are limited. Moral foundations were also used to create framed messages, a technique called moral framing. Some studies morally framed climate change messages in terms of individualizing vs. binding foundations or care vs. sanctity foundation to investigate the effectiveness of morally framed messages on conservatives and liberals. However, these studies were not preregistered, and conducted on WEIRD samples. We aim to replicate a moral framing effect based on moral foundations on an under-represented, Turkish sample. We directly applied the procedure of Feinberg and Willer (2013; Study 3) and then added additional measures. Participants received a care or sanctity framed text or a control text, then they indicated how much they felt disgust and completed the environmental attitudes scale. Afterward, they received a manipulation check measure, an actual donation intention question as an indicator of environmental behavior, a psychological distance measure and an actively open-minded thinking measure as potential moderators. We replicated the findings regarding political orientation, and partially replicated the findings regarding disgust. The sanctity frame significantly interacted with political orientation on environmental attitudes: the sanctity frame was more effective on conservative participants in promoting pro-environmental attitudes. In addition, actively open-minded thinking had a moderating effect, such that sanctity condition was more effective on participants with moderate or lower AOT. Psychological distance only had a main effect. Finally, reading a care or sanctity frame predicted higher donation intention, compared to the control group; however, political orientation did not have a moderating effect on donation intention. Keywords: climate change beliefs, political polarization, moral foundations theory, moral framing