Browsing by Author "Argun, Nilay"

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    Master Thesis
    Exploration of Turkish Consumers. Trust in E-Commerce
    (Kadir Has Üniversitesi, 2012) Argun, Nilay; Bisson, Christophe
    With the rapid penetration of the internet into people.s daily lives technology forced some companies in many sectors to change their way of doing business in the meantime presented some companies the opportunity to utilize it as an alternative and effective way to reach their target market while inviting the consumers to this charming revolutionary process. -- Abstract'tan.