Browsing by Author "Kozak, M."

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Citation - Scopus: 0
Barriers To Gender-Based Pro-Environmental Travel Behavior
(Edward Elgar Publishing Ltd., 2024) Chalermchaikit, V.; Kozak, M.
This chapter aims to rationally analyze responsible travel behavior from the sustainability and development perspective, indicating barriers and implications toward tourists’ pro-environmental behavior. Based on sustainability, the triple bottom line shows possible ways to move from the previous travel behavior via sustainable behavior, highlighting the ‘Go Green’ concept influencing marketing, communication, and policies. Gender implications become important keys to sustainable behavior patterns via marketing, communication, and policies. Also, the chapter integrates the current practice of the United Nations via sustainable development goals with implementation as a part of travel behavior. Thus, the viewpoints analyze the different marketing, communication, and policy approaches via different dimensions; values, social norms, and travel constraints through sustainable travel behavior. Furthermore, the scope of different gender perceptions is from the lens of tourists via attitudes, behavior, and characteristics. Hence, the chapter conceptualizes gender-based pro-environment and concludes with coherent predictions of pro-environment behavior. © The Editors and Contributors Severally 2024.
Citation - Scopus: 0
Handbook of Tourism and Consumer Behavior
(Edward Elgar Publishing Ltd., 2024) Zheng, D.; Kozak, M.; Wen, J.
This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services. © The Editors and Contributors Severally 2024.
Citation - Scopus: 0
Introduction To the Handbook of Tourism and Consumer Behavior
(Edward Elgar Publishing Ltd., 2024) Zheng, D.; Kozak, M.; Wen, J.
Tourism plays a crucial role in human activity and significantly impacts the economy. This introduction explores the historical development of tourism and the evolution of consumer behavior, emphasizing the close connection between tourism and consumer choices. Unlike traditional consumption, tourist behaviors are active and location-focused, influenced by various internal and external factors, prioritizing unique experiences and brand loyalty while reducing post-consumption waste. Through an examination of current global challenges and technological advancements, the chapter anticipates future shifts in tourist behavior, including post-pandemic therapeutic tourism, niche exploration for memorable travel experiences, the transition to tech-savvy ‘smart’ travelers, the impact of social media on travel decision-making, and the rise of responsible travel as a social norm. The chapter concludes by discussing the book’s scope and expressing gratitude for contributions. © The Editors and Contributors Severally 2024.
Citation - WoS: 0
Citation - Scopus: 0
Linear Recruitment in Tourism Academia: When Academic Jobs “Go Sideways”
(Emerald Publishing, 2025) Seraphin, H.; Kozak, Metin; Smith, S.; Wyatt, B.; Kozak, M.; Kennell, J.; Mandić, A.
Purpose: The recruitment and promotion of teaching academics in the UK is constrained by a complex array of career progression barriers. These barriers have led to an increasing trend of horizontal career (lack of) progression. The purpose of this paper is to reveal and discuss linearity and horizontality constrictions, challenges and issues impacting on potential careers in tourism academia. Design/methodology/approach: This study uses a leading UK national academic recruitment website to gather data and insights from across 137 posted jobs related to tourism between 2020 and 2022. Findings: The main findings of this work note the constrictions of the UK academic job market and the consequences it poses for academics within tourism and beyond. It is proposed that future research to further understand the realities faced by academics is needed to prompt action for change to create more enriching career development. Originality/value: The contribution of this study centres around sense making a phenomenon that exists but is not often talked about within academia (whether in tourism or beyond). For academics and managers, this paper presents an opportunity to reflect more holistically on careers with a view to instigating valuable change moving forward (for oneself or others). There is also a dearth of studies relating to career progression of tourism higher education educators. © 2024, Emerald Publishing Limited.
Citation - Scopus: 0
Would You Like To Travel After the Covid-19 Pandemic? a Novel Examination of the Causal Correlations Within the Attitudinal Theory of Planned Behaviour
(International Hellenic University, 2024) Kozak, Metin; Kozak, M.; Ariffin, A.A.
Purpose: This present study examines the correlation between tourist attitudes toward international travel post-Covid-19 pandemic as well as the image of the travel destination and the perceived risk. Methods: A cross-sectional method was used to collect data via self-administered questionnaires from 432 international respondents visiting Malaysia in 2023. The causal correlations were then examined using partial least squares structural equation modelling (PLS-SEM). Results: Both the subjective norms and perceived behavioural control of TPB, and destination image significantly influence tourist attitudes, and, subsequently tourist satisfaction. This present study also lists its managerial and theoretical implications as well as its limitations and suggestions for imminent studies. Implications: This study contributes to the limited empirical research on travel post-pandemic by applying the established theory of planned behaviour (TPB). Most of the variables of the theory of planned behaviour, an attitudinal theory, correlate with travel intentions but this study takes another perspective. This study also bridges the gap by correlating the TPB to on-travel experiences by measuring tourist satisfaction. © 2024 Authors.