İşletme Fakültesi

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The Relationship Between Muslim Religiosity Price-Value Consciousness Impulsive Buying Tendency and Post-Purchase Regret: a Moderation Analysis
(Bilgesel Yayincilik San & Tic Ltd, 2014) Akarsu, Tuğra Nazlı; Yeniaras, Volkan
Religion has been considered an inseparable part of culture. There is a considerable amount of research examining the relationship between religious affiliation and consumer behavior. Although past studies have confirmed that the religiosity and religious affiliation has an influence on consumers' consumption patterns scholars have focused on some specific aspects of consumer behavior such as shopping orientation media usage or purchasing behavior. To contribute new dimensions into the consumer behavior literature this study makes an attempt to examine how price and value consciousness effects: (1) impulsive buying tendency and (2) post-purchase regret regarding the transaction given Muslim religiosity via the use of moderation analyses in the specifics of a well-known religious congregation. To test the hypotheses the structural equation modeling was used to analyze data obtained from a judgmental sample of 235. Results demonstrated that religiosity has a statistically significant moderating effect on impulsive buying tendency and post-purchase regret.
Citation - WoS: 1
A Survey Analysis on the Investment Attitudes of Individual Investors
(Bilgesel Yayincilik San & Tic Ltd, 2013) Öztürkkal, Belma
This study aims to analyze determinants of trading behavior of individual investors where a survey of 55 questions on 85 people is used. The survey is composed of four parts: demographic properties perceived emotions investment preferences portfolio diversification. The findings show that investors are subject to home bias and the surveyed investors prefer to invest in local equity market. The findings show that older investors have less investment confidence and more diversification where number of different stocks and HHI (Hezfindahl-Hirshman Index) are used as two diversification measures in the analysis. The OLS regression and logit response results prove that male investors trade more and when the investor's equity portion of the total portfolios increases the number of trades also increases. The self-reported investment confidence level and greed have positive effect on diversification. Hence diversification level increases with the investor's equity portion of their total portfolios. The findings suggest that male investors on the average are more confident than females in their investment decisions and males who are more confident have better portfolio diversification choices.
A Tournament Analysis of Mutual Funds in Turkey
(Bilgesel Yayincilik San & Tic Ltd, 2012) Öztürkkal, Belma; Erdem, Orhan
This is an analysis of the mutual funds in Turkey with respect to their risk-altering behavior Using the monthly returns and volatilities of 133 funds from 2002 to 2007 we divide each year in two parts and check whether or not the funds' performance in the first part affects the behavior of mutual fund companies in the second part in terms of risk. We find sufficient evidence that the funds which have lower/higher performance in the first part of the year have higher/lower risk appetite for the second half of the year: The results have stronger significance if the year is divided from June or July. The results from the Turkish mutual funds market are generally in line with previous literature from developed countries.

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