From E-Satisfaction to E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes?

dc.authorscopusid57772668400
dc.authorscopusid57772498200
dc.authorscopusid6601980161
dc.contributor.authorUray, Nimet
dc.contributor.authorGültekin, Salman, G.
dc.contributor.authorUray, N.
dc.date.accessioned2023-10-19T15:05:15Z
dc.date.available2023-10-19T15:05:15Z
dc.date.issued2022
dc.department-tempDemirbaş, E., İstanbul Yeni Yüzyıl Üniversitesi, Istanbul, Turkey; Gültekin Salman, G., Bahcesehir Üniversitesi, Istanbul, Turkey; Uray, N., Kadir Has University, Istanbul, Turkeyen_US
dc.description.abstractSuccessive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers’ continuous adoption of online shopping, which has been specially accelerated as the result of the pandemic, is not likely to end or reduce after the Covid-19 passes, increasing volume and transaction in e-retailing make e-business more challenging. Under these circumstances, the most important requirement of sustainable development and profitability in e-business management is to retain loyal customers rather than one-time buyers. Hence, in an e-commerce setup, understanding the repurchase intention of consumers is essential in sustaining growth. Most previous studies have focused on one or two factors, ignoring the whole picture, depicting the most effective factors both e-satisfaction and e-repurchase intention. The main purpose of this study is to investigate the relationships between e-service quality, information quality, e-satisfaction, and e-repurchase intention by involving customer decision-making styles in the context. An online retailer, belonging to a large brick-and-mortar Turkish company was chosen to conduct the survey. Consequently, the data collected from the conveniently selected sample among the members of that e-retailer was used to test the research model using structural equation modeling. The results revealed efficiency, fulfillment, privacy, and information quality to influence both e-satisfaction and e-repurchase intention whereas after-sales e-services influencing e-satisfaction. Meanwhile, e-satisfaction mediates the relationship between the service quality of a website and e-repurchase intention. Furthermore, novelty and recreational shopping style attitude moderates the relationship between e-satisfaction and e-repurchase intention. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.en_US
dc.identifier.citation1
dc.identifier.doi10.1007/978-3-030-91851-4_10en_US
dc.identifier.endpage292en_US
dc.identifier.issn0884-8289
dc.identifier.scopus2-s2.0-85133156017en_US
dc.identifier.scopusqualityN/A
dc.identifier.startpage261en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-030-91851-4_10
dc.identifier.urihttps://hdl.handle.net/20.500.12469/4769
dc.identifier.volume326en_US
dc.identifier.wosqualityN/A
dc.khas20231019-Scopusen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.ispartofInternational Series in Operations Research and Management Scienceen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectE-customer satisfactionen_US
dc.subjectE-repurchase intentionen_US
dc.subjectE-service qualityen_US
dc.subjectInformation qualityen_US
dc.subjectShopping stylesen_US
dc.titleFrom E-Satisfaction to E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes?en_US
dc.typeBook Parten_US
dspace.entity.typePublication
relation.isAuthorOfPublication20b378d9-303a-4bd3-acf5-f6bc655f9458
relation.isAuthorOfPublication.latestForDiscovery20b378d9-303a-4bd3-acf5-f6bc655f9458

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