Considerations and Confusions About the Regulatory Focus Theory and a Future Agenda for Researchers in Marketing
| dc.contributor.author | Uygur,E.M. | |
| dc.contributor.other | 01. Kadir Has University | |
| dc.date.accessioned | 2024-10-15T19:41:56Z | |
| dc.date.available | 2024-10-15T19:41:56Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | The regulatory focus theory is the mark of a paradigm shift away from a unidimensional hedonism towards a multiplicity of regulatory foci. It possesses great explanatory power; however a lot remains unresolved despite a promising body of empirical work. This paper highlights various considerations concerning the conceptual and comparative qualities of the regulatory focus theory. The discussion moves into the intersection of regulatory focus and consumer behavior literature, briefly summarizing the findings and followed by a number of propositions to be tested for future research. | en_US |
| dc.identifier.citationcount | 0 | |
| dc.identifier.doi | 10.21773/boun.31.1.5 | |
| dc.identifier.issn | 1300-9583 | |
| dc.identifier.scopus | 2-s2.0-85027162357 | |
| dc.identifier.uri | https://doi.org/10.21773/boun.31.1.5 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12469/6492 | |
| dc.language.iso | en | en_US |
| dc.publisher | Bogazici Universitesi | en_US |
| dc.relation.ispartof | Bogazici Journal | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Area assessment | en_US |
| dc.subject | Consumer psychology | en_US |
| dc.subject | Motivational psychology | en_US |
| dc.subject | Regulatory fit | en_US |
| dc.subject | Regulatory focus | en_US |
| dc.title | Considerations and Confusions About the Regulatory Focus Theory and a Future Agenda for Researchers in Marketing | en_US |
| dc.type | Article | en_US |
| dspace.entity.type | Publication | |
| gdc.author.institutional | Uygur,E.M. | |
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| gdc.coar.access | open access | |
| gdc.coar.type | text::journal::journal article | |
| gdc.description.department | Kadir Has University | en_US |
| gdc.description.departmenttemp | Uygur E.M., Kadir Has University, Department of Business Administration, Fatih, Istanbul, 34083, Turkey | en_US |
| gdc.description.issue | 1 | en_US |
| gdc.description.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
| gdc.description.scopusquality | Q4 | |
| gdc.description.volume | 31 | en_US |
| gdc.identifier.openalex | W2735234569 | |
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| gdc.oaire.keywords | future prospect | |
| gdc.oaire.keywords | Düzenleyici odaklar | |
| gdc.oaire.keywords | Regulatory fit | |
| gdc.oaire.keywords | psychology | |
| gdc.oaire.keywords | Tüketici psikolojisi | |
| gdc.oaire.keywords | Alan yazın taraması | |
| gdc.oaire.keywords | theoretical study | |
| gdc.oaire.keywords | Motivational psychology | |
| gdc.oaire.keywords | Motivasyon | |
| gdc.oaire.keywords | assessment method | |
| gdc.oaire.keywords | marketing | |
| gdc.oaire.keywords | Regulatory focus | |
| gdc.oaire.keywords | Area assessment | |
| gdc.oaire.keywords | Consumer psychology | |
| gdc.oaire.keywords | conceptual framework | |
| gdc.oaire.keywords | consumption behavior | |
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