Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge

dc.contributor.author Yalkın, Çağrı
dc.contributor.author Yalkın, Çağrı
dc.contributor.author Elliott, Richard
dc.contributor.other Advertising
dc.date.accessioned 2019-06-28T11:10:57Z
dc.date.available 2019-06-28T11:10:57Z
dc.date.issued 2014
dc.department Fakülteler, İletişim Fakültesi, Reklamcılık Bölümü en_US
dc.description.abstract This study revisits contexts of consumer socialization by focusing on fashion consumption among female teenagers. Focus groups and interviews have been utilized to collect data from 12- to 16-year-old female adolescents. The findings indicate that the adolescents cultivate both rational and symbolic skills within their friendship groups through friendship talk. The paper contributes to consumer socialization studies by examining the role of social relationships in and the accounts of the actual uses of fashion products. By doing so it extends scholars' policy makers' schools' and families' understanding of the dynamics involved in the building of young people's consumer identities and what type of issues they face as young consumers. Thus the study provides policy makers with information regarding how consumer skills and knowledge are cultivated and the role of the friendship group in cultivating them which can be used in formulating future policy aimed at consumer education literacy programmes and social marketing aimed at adolescents. © 2014 Springer Science+Business Media New York. en_US]
dc.identifier.citationcount 3
dc.identifier.doi 10.1007/s10603-014-9260-6 en_US
dc.identifier.endpage 331
dc.identifier.issn 0168-7034 en_US
dc.identifier.issn 0168-7034
dc.identifier.issue 2
dc.identifier.scopus 2-s2.0-84902006483 en_US
dc.identifier.scopusquality Q2
dc.identifier.startpage 301 en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/1386
dc.identifier.uri https://doi.org/10.1007/s10603-014-9260-6
dc.identifier.volume 37 en_US
dc.identifier.wos WOS:000446531300008 en_US
dc.institutionauthor Yalkın, Çağrı en_US
dc.language.iso en en_US
dc.publisher Kluwer Academic Publishers en_US
dc.relation.journal Journal of Consumer Policy en_US
dc.relation.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.scopus.citedbyCount 3
dc.subject Consumer socialization en_US
dc.subject Fashion en_US
dc.subject Female teenagers en_US
dc.title Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge en_US
dc.type Article en_US
dc.wos.citedbyCount 3
dspace.entity.type Publication
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