Factors Affecting the Purchase Intention of Over the Counter Products in the Self Care Actions of Consumers

dc.authorscopusid 58561734900
dc.authorscopusid 22938824800
dc.authorscopusid 6601980161
dc.contributor.author Salman, Unver, S.
dc.contributor.author Uray, Nimet
dc.contributor.author Sezgin, S.
dc.contributor.author Uray, N.
dc.contributor.other Business Administration
dc.date.accessioned 2023-10-19T15:05:21Z
dc.date.available 2023-10-19T15:05:21Z
dc.date.issued 2023
dc.department-temp Salman Unver, S., Faculty of Business, Istanbul Bilgi University, Istanbul, Turkey; Sezgin, S., Faculty of Business, Istanbul Bilgi University, Istanbul, Turkey; Uray, N., Department of Business, Kadir Has University, Istanbul, Turkey en_US
dc.description.abstract Purpose: Within the framework of the theory of planned behavior (TPB), this study aims to investigate which factors affect consumers’ purchase intention with regard to over-the-counters (OTCs), focusing on personal factors, including health consciousness and risk aversion, as well as rational factors, consisting of the level of knowledge, price consciousness and involvement in the purchase intentions. Design/methodology/approach: Due to the necessity of finding the most crucial industry-specific indicators, it was decided to carry out two-stage research based on qualitative preliminary research and the main study. The findings obtained from the qualitative studies were integrated with insights gleaned from the literature to finalize the study’s conceptual model. The main study was based on a descriptive research design, and data were collected through an online survey. Structural equation modeling was the main technique used to test the model. Findings: Health consciousness, level of knowledge and involvement in consumer purchase intentions affect either attitude or perceived behavioral control. Moreover, attitudes toward OTCs and perceived behavioral control were significant predictors of purchase intentions for OTC drugs. At the same time, subjective norms did not have a significant effect. Practical implications: Knowing what influences consumer purchase intentions contributes to developing more effective marketing strategies and actions. Originality/value: This study took an integrative approach to understanding the effect of personal and rational factors within the TPB framework for a changing tendency in consumer behavior of specific product categories. © 2023, Emerald Publishing Limited. en_US
dc.identifier.citationcount 0
dc.identifier.doi 10.1108/IJPHM-06-2021-0062 en_US
dc.identifier.issn 1750-6123
dc.identifier.scopus 2-s2.0-85169674670 en_US
dc.identifier.scopusquality Q3
dc.identifier.uri https://doi.org/10.1108/IJPHM-06-2021-0062
dc.identifier.uri https://hdl.handle.net/20.500.12469/4837
dc.khas 20231019-Scopus en_US
dc.language.iso en en_US
dc.publisher Emerald Publishing en_US
dc.relation.ispartof International Journal of Pharmaceutical and Healthcare Marketing en_US
dc.relation.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.scopus.citedbyCount 0
dc.subject COVID-19 pandemic en_US
dc.subject Health consciousness en_US
dc.subject Level of knowledge en_US
dc.subject OTCs en_US
dc.subject Price consciousness en_US
dc.subject Risk aversion en_US
dc.subject Self-care en_US
dc.subject TPB en_US
dc.title Factors Affecting the Purchase Intention of Over the Counter Products in the Self Care Actions of Consumers en_US
dc.type Article en_US
dspace.entity.type Publication
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