Consumers and Service Robots: Power Relationships Amid Covid-19 Pandemic

dc.authoridOzturkcan, Selcen/0000-0003-2248-0802
dc.authoridMerdin-Uygur, Ezgi/0000-0002-4065-7336
dc.authorwosidOzturkcan, Selcen/B-7157-2018
dc.authorwosidMerdin-Uygur, Ezgi/C-9676-2019
dc.contributor.authorMerdin-Uygur, Ezgi
dc.contributor.authorOzturkcan, Selcen
dc.date.accessioned2023-10-19T15:11:42Z
dc.date.available2023-10-19T15:11:42Z
dc.date.issued2023
dc.department-temp[Merdin-Uygur, Ezgi] Kadir Has Univ, Fac Econ Adm & Social Sci, Dept Business Adm, TR-34083 Istanbul, Turkiye; [Ozturkcan, Selcen] Linnaeus Univ, Dept Mkt, Sch Business & Econ, Univ Splatsen 1, S-35252 Vaxjo, Sweden; [Ozturkcan, Selcen] Sabanci Univ, Sabanci Business Sch, TR-34956 Istanbul, Turkiyeen_US
dc.description.abstractRobotics significantly influence retail and consumer services. The COVID-19 pandemic further amplified the rise of service robots (SRs) through social distancing measures. While robots are embraced widely by retailers and service providers, consumers' interaction with SRs remains an intriguing avenue of research across contexts. By taking a relative social power perspective, we report on a series of pre- and intra-COVID-19 studies. Our findings suggest that Gen-Z consumers hold more positive attitudes towards SRs perceived as lower in power vis-a-vis the human user. The longitudinal nature of our study also reveals that while attitudes towards such low-power services turned more negative during the COVID-19 pandemic, attitudes towards SRs that are high in power vis-a-vis the human user remained stable. In practical terms, while Gen-Z consumers hold more positive attitudes towards low-power robots, such service providers also face the challenge of relatively changeable attitudes towards them, especially during crisis times.en_US
dc.identifier.citation12
dc.identifier.doi10.1016/j.jretconser.2022.103174en_US
dc.identifier.issn0969-6989
dc.identifier.issn1873-1384
dc.identifier.scopus2-s2.0-85141884298en_US
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1016/j.jretconser.2022.103174
dc.identifier.urihttps://hdl.handle.net/20.500.12469/5178
dc.identifier.volume70en_US
dc.identifier.wosWOS:000889125900014en_US
dc.identifier.wosqualityQ1
dc.khas20231019-WoSen_US
dc.language.isoenen_US
dc.publisherElsevier Sci Ltden_US
dc.relation.ispartofJournal of Retailing and Consumer Servicesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectChoiceEn_Us
dc.subjectImpactEn_Us
dc.subjectService robotsen_US
dc.subjectRobotsen_US
dc.subjectServicesen_US
dc.subjectFutureEn_Us
dc.subjectCOVID-19 pandemicen_US
dc.subjectGeneration Zen_US
dc.subjectChoice
dc.subjectGen-Zen_US
dc.subjectImpact
dc.subjectPerceptions of poweren_US
dc.subjectFuture
dc.subjectSense of poweren_US
dc.titleConsumers and Service Robots: Power Relationships Amid Covid-19 Pandemicen_US
dc.typeArticleen_US
dspace.entity.typePublication

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