The Effect of Geographical Indications over Tourism Marketing: Case of Turkey

dc.contributor.authorBaybars Hawks, Banu
dc.contributor.authorKirgiz, Ayca Can
dc.date.accessioned2019-06-27T08:01:10Z
dc.date.available2019-06-27T08:01:10Z
dc.date.issued2018
dc.departmentFakülteler, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümüen_US
dc.description.abstractIn changing and developing world conjunction competition is not only among products services or companies but also between countries and cities. We can list many traditional methods that increase competitive power in tourism and destination marketing. Countries that are looking for new ways to differentiate themselves from traditional methods have found that they should not look too far away. Today geographical indications are used as effective tools in nation-branding and in creating awareness in tourism industry. Geographical indications are marks indicating the origin of a product. These marks symbolize that a product is identified with a locality area region or country of origin with a distinctive characteristic feature reputation or other qualities. For exampleen_US]
dc.description.abstractgeographically labeled food products carry the characteristics of the geographical regionen_US]
dc.description.abstractsuch as Tanzania's Kilimanjaro coffee which can't be produced outside of that specific origin and is unique to that geography. it is believed that geographically indicated food products contribute to regions and countries on where they are grown/produced as well as contributing to the geographical region where the origin of the national market is located within the global market. Tourism is an industry directly affected by the political and economic conjuncture and it is showing a constant development and change in Turkey as well as all over the world. This study investigates the role of products protected under geographical labeling on tourism marketing. As a methodology in-depth interviews will be done with those who work in Turkey's leading tourism agencies where the geographical indication products are used as a promotional tool in tourism marketing.en_US]
dc.identifier.citation0
dc.identifier.endpage2077
dc.identifier.isbn978-0-9998551-0-2
dc.identifier.scopusqualityN/A
dc.identifier.startpage2071en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/280
dc.identifier.wosWOS:000449306700022en_US
dc.identifier.wosqualityN/A
dc.institutionauthorBaybars Hawks, Banuen_US
dc.language.isoenen_US
dc.publisherInt Business Information Management Assoc-IBIMAen_US
dc.relation.journal31st IBIMA Conference:en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectGeographical indicationen_US
dc.subjectTourism marketingen_US
dc.subjectCity marketingen_US
dc.subjectDestination marketingen_US
dc.titleThe Effect of Geographical Indications over Tourism Marketing: Case of Turkeyen_US
dc.typeConference Objecten_US
dspace.entity.typePublication

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