Halkla İlişkiler ve Tanıtım Bölümü Koleksiyonu

Permanent URI for this collectionhttps://gcris.khas.edu.tr/handle/20.500.12469/61

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Now showing 1 - 19 of 19

Citation - WoS: 26
Citation - Scopus: 20
Branding Cities in the Age of Social Media: a Comparative Assessment of Local Government Performance
(Springer International Publishing, 2015) Sevin, Efe; Sevin, Hasan Efe; Public Relations and Information
This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. Theoretical arguments in the fi elds of corporate and city branding point out the potential of these new communication platforms to change how brand-related content is created and shared with target audiences. However the practice is understudied. The study fi rst explains the potential of social media in branding through media ecology city brand communication and brand co-creation theories. Second the performance of the aforementioned three cities on social media is evaluated by analyzing their Twitter and Facebook presence. The fi ndings suggest that there is room for improvement for local governments in their employment of social media for city branding campaigns. The chapter concludes with recommendations for practitioners. © Springer International Publishing Switzerland 2016. All rights are reserved.
Citation - Scopus: 3
Corporations as Diplomatic Actors: Conceptualizing International Communication Tools
(IGI Global, 2016) Sevin, Efe; Sevin, Hasan Efe; Karaca, Hazal Sena; Public Relations and Information
This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically, the chapter will provide details about three concepts: lobbying, nation brands, and commercial diplomacy. The research objective is to propose a conceptual framework that (i) explains when and how a specific tool should be used and (ii) demonstrates the inherent connection between the tools. The main assumption in this research is that communication is an essential aspect of conducting international businesses. There are two different categories at the center of these communication attempts. First, MNCs address politicians and other key decision-makers within the local political systems in order to start their businesses. Second, local populations should be persuaded to consume their goods and services. The focus in this chapter is the interplay between the three communication tools that are used to address these two audiences. It is argued that even though there are differences between the needs and expectations of decision-makers and consumers, the communication campaigns used to address one audience affects the other.
Citation - WoS: 0
Deepening Polarization in Turkish Society: the Impact of Political Actors on Public Opinion
(Int Business Information Management ASSOC-IBIMA, 2017) Hawks, Banu Baybars; Baybars, Banu; Public Relations and Information
Recent research shows that polarization trends are on the rise in Turkey (Konda 2010; BILGESAM 2014: Erdogan 2016: Kadir Has University Turkey Research Center 2017). There are different patterns of polarization in Turkish social and political structure, while its consequences reveal themselves in the political rhetoric, media discourse and voting behavior. There is not much research done in social sciences with regard to the research of polarization and its underlying factors in Turkey. To be able to assess the impact of polarization on the lives of Turkish citizens, the research community may need to focus on the role of different variables influencing the public opinion on this issue. Accordingly, the current study seeks to fill the gap in the social sciences literature in English on social and political trends in Turkey which may be perceived to be very different by other nations. Research on political and social trends in Turkish public opinion has been conducted since 2010 by Kadir Has University Turkey Research Center. The survey's objective is to reveal public opinion on the most important current issues in the country; politics, economics; foreign policy; Kurdish issue; terror; 156 July Coup Attempt; identities and social Relations; change in Turkey, and voter preferences. The data was collected via face to face interviews. The sample included 1000 respondents, representative of the country's population, aged 18 and above, residing in the city centers of 26 cities in Turkey.
Citation - WoS: 0
Digital Transformations in Turkey: Current Perspectives in Communication Studies
(Wiley-Blackwell, 2016) İnceoğlu, İrem; Public Relations and Information
[Abstract Not Available]
Citation - WoS: 1
Citation - Scopus: 4
Do Foreigners Count? Internationalization of Presidential Campaigns
(Sage Publications Inc, 2017) Uzunoğlu, Sarphan; Sevin, Hasan Efe; Public Relations and Information
The U.S. presidential elections always attract the attention of foreign audienceswho despite not being able to vote choose to follow the campaigns closely. For a post that is colloquially dubbed as the Leader of the Free World it is not unexpected to see such an interest coming from nonvoters. Mimicking almost hosting a megaevent the elections increase the media coverage on the United States thus making the elections a platform to communicate with the rest of the world and to influence the reputation of the country or its nation brand. This study postulates that the increasing adoption of social media by campaigns as well as ordinary users increase the symbolic importance of presidential elections for foreign audiences in two ways. First foreign audiences no longer passively follow the campaign but rather present their input to sway the American public opinion through social media campaigns. Second foreign audiences are exposed to a variety of messages ranging from official campaigns to late-night comedy shows to local grassroots movements. The audiences both enjoy a more in-depth understanding of the elections campaigns and are exposed to alternative political views. In this study the 2016 U.S. presidential elections are positioned as a megaevent that can influence the American nation brand. Through a comparative content and network analyses of messages disseminated over social media in the United Kingdom Turkey Canada and Venezuela the nation branding-related impacts of election campaigns are investigated.
Domestik Etnografi Örneği Olarak Ben Uçtum Sen Kaldın
(Hacettepe Üniversitesi İletişim Fakültesi, 2015) Koçer Çamurdan, Suncem; Koçer Çamurdan, Suncem; Public Relations and Information
In what ways does documentary camera with its unique capacity to disentangle reality penetrate and reconstruct history? At the intersections of history and memory and of family and self, how do documentary narratives crafted through the pursuit of personal life stories, longed family members, and childhood recollections contest hegemonic ideologies about identity? This article focuses on I Flew You Stayed (2012) by Mizgin Müjde Arslan as a reflexive narrative of tracing longed family members and occult life stories. As Arslan searches for her family history to fill out painful gaps in her life journey through documentary practice, she ends up uncovering a restless history construed by ideologies that silence counter-hegemonic voices in unique ways.
Citation - Scopus: 24
Encountering Difference and Radical Democratic Trajectory: an Analysis of Gezi Park as Public Space
(Routledge, 2015) İnceoğlu, İrem; İnceoğlu, İrem; Public Relations and Information
Summer 2013 was a historic period in regards to political activism in Turkey. Commonly referred to as ‘the Gezi Resistance’ the grass-roots mobilisation caught the rather self-assured AKP (Adalet ve Kalkinma Partisi) government off guard as hundreds of thousands rushed to the streets squares and parks to reclaim those spaces publicly. The resistance started with the attempt by a handful of environmentalists to protect a few trees being cut down in central Istanbul. Then it quickly moved beyond just about protecting a few trees and became a collective reaction to the recent and ongoing urban modelling projects that would turn commons into gated spaces for consumption. Significantly the Gezi Resistance which reclaimed public spaces started to mobilise multiple identity groups who entered into the political arena in the radical democratic sense. This paper aims to scrutinise Gezi Resistance and the occupation of the park in relation to reclaiming public spaces and the politics of identity hence as an opportunity for a radical democratic emancipation. In this context emancipation refers to contestation against the dominating discourses of the majoritarian government with neoconservative tendencies. Public space is contextualised as the agonistic domain that enables individuals both to appear hence become visible for a possible interaction and acknowledgement and join collaborative struggles against dominant discourses. In this regard performing dissent re-produces subjectivities while articulating these to one another also requires a public space. © 2015 Taylor & Francis.
Ethnographic Cinema, Anthropology and Issues of Representational Authority in Visual Documentation of Culture
(İmge Kitabevi Yayınları, 2015) Çamurdan Koçer, Suncem; Koçer Çamurdan, Suncem; Public Relations and Information
Ethnographic film has offered unique tools for cultural documentation since the emergence of motion pictures. However, visual representations of culture have had a problematic relationship with the larger discipline of anthropology for decades in part due to the threat of the camera to replace the scientific yet imperfect eye of the anthropologist with a technological tool. This article argues that the rocky relationship between anthropology and the moving image has deeper roots in the epistemological constructions of Self and Other, Home and Field, as well as Modern and Primitive. In conjunction with the dissolution of anthropological authority, a number of ethnographic films dealt with theoretical and ethical questions in relation to the issues of representational authority. The article illustrates three different ethnographic and filmic approaches to the issue: Reassemblage by Trinh T. Min-ha, The Wedding Camels by Judith and David MacDougal and Jaguar by Jean Rouch.
Citation - WoS: 4
Framing the Russian Aircraft Crisis: News Discourse in Turkey's Polarized Media Environment
(Uluslararası İlişkiler Konseyi Derneği, 2018) Özçetin, Burak; Manav, Banu; Public Relations and Information; Interior Architecture and Environmental Design
This article analyzes the way in which the downing of a Russian aircraft by a Turkish F-16 jet on 24 November 2015 was framed by pro-government (Turkiye Yeni Akit Yeni Safak) and anti-government (Cumhuriyet) newspapers. Framing means selecting some aspects of a perceived reality and making them more salient in a communicating text. News frames give us definitions and identify those responsible for an event make moral judgements, and propose solutions to problems. The analysis of the news frames utilized by four newspapers underlines the fact that in a polarized media environment news frames are highly politicized and the distinction between news frames and official discourse is frequently blurred.
Citation - WoS: 4
Citation - Scopus: 6
From Ayran To Dragon Fruit Smoothie: Populism, Polarization, and Social Engineering in Turkey
(USC Annenberg Press, 2020) Karaosmanoğlu, Defne; Karaosmanoğlu, Nezaket Defne; Public Relations and Information
Food embedded with symbolic meaning has power in politics. Food as political communication is extensively studied as a nation branding and public diplomacy tool. However, academic studies seem to overlook the role that food plays in populism and political polarization. Pointing out a gap in the field, I explore the role of culinary culture in Turkish politics between 2013 and 2019 to demonstrate its polarizing effect and its role in social engineering. I argue that social engineering as part of constructing native/national culinary items, efforts to polarize people through an AKP-sanctioned culinary tradition, and the particulars of the palace menu, are at once contradictory and consistent. Despite government efforts to appeal to average people and to polarize the public both by replacing alcohol with native/national and familiar ayran and grape juice, and by distributing asure to the people, branded with the symbol of the presidency, the palace kitchen has also invoked the neo-Ottoman exotic by serving dragon fruit smoothie and chia seeds.
Citation - Scopus: 1
Globetrotters and Brands: Cities in an Emerging Communicative Space
(Springer International Publishing, 2016) Sevin, Efe; Sevin, Hasan Efe; Public Relations and Information
This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects brought cities closer to their target audiences-at least in terms of communication. The new communicative space concept therefore explains a situation in which target audiences including residents and potential visitors interact with each other and contribute to the establishment of the reputation of a city or its brand. © Springer International Publishing Switzerland 2017.
Citation - Scopus: 12
How To Study Ethnic Food: Senses, Power, and Intercultural Studies
(BioMed Central Ltd., 2020) Karaosmanoğlu, Defne; Karaosmanoğlu, Nezaket Defne; Public Relations and Information
This article gives a broad review of the literature focusing on food, senses, and intercultural relations. Integrating cultural studies literature and concepts into ethnic food studies, it tries to understand the ways in which ethnic food becomes an agent of social change and helps to build, promote, and improve intercultural relations. More specifically, this article tries to explore the ways in which ethnic food could be used as a pedagogical tool in intercultural relations. The following questions are explored in anthropology and cultural studies literature: To what extent can ethnic food bring a feeling of connection with other cultures? To what extent can it bring an understanding of others? What kind of a role do the senses of taste and smell play in this process? At least three steps are proposed in the study of ethnic food and intercultural relations: Integrating sensory studies into food studies, applying self-reflexive ethnographic methodologies which are based on experience and emotion, and finally exploring the relationship between food and power, and food and agency.
Citation - WoS: 2
The Impacts of Tablet Use for Eliminating the Time-Space Barriers in University Education: a Turkish Experience
(Springer-Verlag Berlin, 2014) Uzunoğlu, Sarphan; Polat, İsmail Hakkı; Polat, İsmail Hakkı; Uzunoğlu, Sarphan; Akser, Murat; Akser, Ali Murat; New Media; Public Relations and Information
Mobile learning applications are widely used in various levels of education process. In developing and developed countries educational institutions use tablets and personal computers for supporting learning processes. Mobile learning practices are generally used for overcoming time-space constraints in traditional learning process. This study covers both lecturer's and students' tablet usages and achievements of tablet usage on Introduction to New Media Course in Kadir Has University undergraduate New Media program including a comparison with traditional and online-blended lectures in previous years Thanks to mobile course tablet application developed students have been able to watch live broadcasts and video records of lectures see lecture presentations and read e-materials submitted online while they were able to submit their assignments exams and response papers. Interaction between lecturer and students is improved by tablet application lecture narrations were followed online and archived. Mobile application is integrated to Facebook for improving students' social interactions with the course materials and lecturer which paves the way for social learning concept. A course which has already been complemented by social networks and another online education software was chosen for the study. With almost same syllabus that was used for two years before comparative data about student and lecturer performances have been obtained. It is found out that average class success increased by %8 compared to previous years mobilization and online interaction level increased average time spent for class increased and 3G was used more than Wifi technologies during the semester that enables the mobility and allows time-space independency for the students.
Citation - WoS: 1
Citation - Scopus: 1
Invented Myths in Contemporary Turkish Political Advertising
(Springer, 2016) Koçer Çamurdan, Suncem; Yalkın, Çağrı; Advertising; Public Relations and Information
This article focuses on the November 2015 elections in Turkey and analyzes the discourses embedded in the political campaign videos produced and circulated by the Justice and Development Party (ruling party since 2002) Republican People's Party (first political party of the republic) People's Democratic Party (main vehicle of the Kurdish politics) and Nationalist Movement Party (ethno-nationalist party). Republic of Turkey's construction in the national imagination over the past 90 years have both rested on and reproduced a range of themes which are themselves based on recently invented nationalist myths such as the common enemy the multicultural mosaic order and progress fight against imperialism the break from the Ottoman empire and Turkey as bridge between east-and-west. Hence we argue that regardless of their severely diverse stance on key issues in the political realm all the political parties use the hegemony's myths as tools in their advertisements therefore reifying these themes in the public imagination.
Citation - WoS: 18
Citation - Scopus: 22
Kurdish Cinema as a Transnational Discourse Genre: Cinematic Visibility, Cultural Resilience, and Political Agency
(Cambrıdge Univ Press, 2014) Koçer Çamurdan, Suncem; Koçer Çamurdan, Suncem; Public Relations and Information
Within the last few years, "Kurdish cinema" has emerged as a unique discursive subject in Turkey. Subsequent to and in line with efforts to unify Kurdish cultural production in diaspora, Kurdish intellectuals have endeavored to define and frame the substance of Kurdish cinema as an orienting framework for the production and reception of films by and about Kurds. In this article, my argument is threefold. First, Kurdish cinema has emerged as a national cinema in transnational space. Second, like all media texts, Kurdish films are nationalized in discourse. Third, the communicative strategies used to nationalize Kurdish cinema must be viewed both in the context of the historical forces of Turkish nationalism and against a backdrop of contemporary politics in Turkey, specifically the Turkish government's discourses and policies related to the Kurds. The empirical data for this article derive from ethnographic research in Turkey and Europe conducted between 2009 and 2012.
Citation - WoS: 10
Citation - Scopus: 15
Making Transnational Publics: Circuits of Censorship and Technologies of Publicity in Kurdish Media Circulation
(Wiley-Blackwell, 2013) Koçer Çamurdan, Suncem; Koçer Çamurdan, Suncem; Public Relations and Information
Kurdish media producers who interweave social and political agendas with their filmmaking are often marginalized within Turkish media worlds. Impeded by national censorship these filmmakers move between national and transnational media worlds to advance their cinematic work. Such movement helps them create and maintain transnational publics that reinforce circulation of their media texts. Here I analyze how a documentary film about a seminomadic Kurdish community moves through international screening venues. As it journeys through film festivals in Europe its director Kazim oz accompanies it and through deliberate discourse attempts to increase and accelerate the film's transnational circulation. I explore the ways that oz discursively globalizes his film relates it to festival audiences flags the politics of Kurdish media production and seeks to construct a European public sensitive to the plight of Turkey's Kurds.
Citation - WoS: 41
Citation - Scopus: 49
Pathways of Connection: an Analytical Approach To the Impacts of Public Diplomacy
(Elsevier Science Inc, 2015) Sevin, Efe; Sevin, Hasan Efe; Public Relations and Information
Public diplomacy albeit its functional similarities with public relations and other corporate communication tools is inherently a foreign policy tool used by practitioner states to advance their national interests and achieve their foreign policy goals. The purpose of this theoretical article is to provide a framework to analyze the impacts of public diplomacy projects by acknowledging both its communication aspect and political nature. The pathways of connection framework is built in two-steps. First the public diplomacy concept is situated in international politics by evaluating the concept through mainstream international relations theories. This evaluation yields three areas on which public diplomacy projects might have an impact. Second the existing academic and practical measurement models are categorized under these areas and two pathways per area are presented. The theoretical framework can be used to understand different outcomes of public diplomacy projects and to provide a more accurate measurement of their success. (c) 2015 Elsevier Inc. All rights reserved.
Citation - WoS: 15
Citation - Scopus: 24
Social Business in Online Financing: Crowdfunding Narratives of Independent Documentary Producers in Turkey
(Sage Publications Ltd, 2015) Koçer Çamurdan, Suncem; Koçer Çamurdan, Suncem; Public Relations and Information
Crowdfunding is a relatively novel concept in Turkish public discourse. Yet activist media producers in Turkey actively use online opportunities to solicit production post-production and distribution financing. This article explores crowdfunding as a signifier that draws public attention to media texts for which online funding drives are performed. As crowdfunding campaigns circulate through social media they forge publics around the related films videos stories and more significantly the social causes around which these media revolve. Based on long-term ethnographic research with independent media producers in Turkey the article scrutinizes the crowdfunding adventures behind three documentaries My Child Ecumenopolis and I Flew You Stayed as narrated by their producers. Using the analysis of the campaigns for these documentary films as cases I argue that in addition to being a means to raising funds crowdfunding is a tool to accomplish social and political ends ranging from creating communities of support and attracting media attention to building a reputation of independence.
Citation - Scopus: 3
Understanding Soft Power Through Public Diplomacy İn Contrasting Polities
(Taylor & Francis Inc, 2016) Sevin, Efe; Sevin, Hasan Efe; Public Relations and Information
[Abstract Not Available]

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