Browsing by Author "Akdur, Gizdem"

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Citation Count: 13
Adoption of Mobile Health Apps in Dietetic Practice: Case Study of Diyetkolik
(Jmır Publıcatıons, Inc, 130 Queens Quay E, 2020) Aydın, Mehmet Nafiz; Aydın, Mehmet Nafiz; Akdur, Gizdem
Background: Dietetics mobile health apps provide lifestyle tracking and support on demand. Mobile health has become a new trend for health service providers through which they have been shifting their services from clinical consultations to online apps. These apps usually offer basic features at no cost and charge a premium for advanced features. Although diet apps are now more common and have a larger user base, in general, there is a gap in literature addressing why users intend to use diet apps. We used Diyetkolik, Turkey's most widely used online dietetics platform for 7 years, as a case study to understand the behavioral intentions of users. Objective: The aim of this study was to investigate the factors that influence the behavioral intentions of users to adopt and use mobile health apps. We used the Technology Acceptance Model and extended it by exploring other factors such as price-value, perceived risk, and trust factors in order to assess the technology acceptance of users. Methods: We conducted quantitative research on the Diyetkolik app users by using random sampling. Valid data samples gathered from 658 app users were analyzed statistically by applying structural equation modeling. Results: Statistical findings suggested that perceived usefulness (P<.001), perceived ease of use (P<.001), trust (P<.001), and price-value (P<.001) had significant relationships with behavioral intention to use. However, no relationship between perceived risk and behavioral intention was found (P=.99). Additionally, there was no statistical significance for age (P=.09), gender (P=.98), or previous app use experience (P=.14) on the intention to use the app. Conclusions: This research is an invaluable addition to Technology Acceptance Model literature. The results indicated that 2 external factors (trust and price-value) in addition to Technology Acceptance Model factors showed statistical relevance with behavioral intention to use and improved our understanding of user acceptance of a mobile health app. The third external factor (perceived risk) did not show any statistical relevance regarding behavioral intention to use. Most users of the Diyetkolik dietetics app were hesitant in purchasing dietitian services online. Users should be frequently reassured about the security of the platform and the authenticity of the platform's dietitians to ensure that users' interactions with the dietitians are based on trust for the platform and the brand.
Citation Count: 0
Understanding Virtual Onboarding Dynamics and Developer Turnover Intention in the Era of Pandemic
(Elsevier Science inc, 2024) Akdur, Gorkem; Aydin, Mehmet N.; Akdur, Gizdem
This study examines the dynamics of virtual onboarding (VO) for Salesforce Commerce Cloud developers during the COVID-19 pandemic in a multinational software company. The newly developed Virtual Integration and Retention Framework (VIRF), which provides an improved understanding of VO, customized to the opportunities and challenges presented by the pandemic, is the fundamental concept of this study. A two-staged, higher-order constructed (HOC) quantitative research approach was used for the study, revealing a negative relationship between VO success and the challenges brought on by the pandemic. This emphasizes how difficult it can be to transition to remote work settings, especially regarding how operational effectiveness and employee well-being interact. Furthermore, the study demonstrates the positive connection between VO success and the delivery of technology and equipment during the pandemic. This result emphasizes how important logistical support is to the effectiveness of remote work arrangements. The study's key findings show positive impact of successful VO on developers' job satisfaction and workplace relationship quality (WRQ). Strong VO practices are essential to improve employee retention, as evidenced by the inverse correlation between these factors and turnover intentions. The study uses mediation analysis, with job satisfaction and WRQ acting as mediators, to further clarify how VO success influences turnover intentions. This study offers an in-depth understanding of VO practices during the pandemic. It discusses the future of remote work and onboarding procedures while navigating the immediate difficulties caused by the outbreak. The study emphasizes how important VO is for improving WRQ, decreasing turnover intentions of developers within the software company, and improving job satisfaction. These insights benefit organizations trying to improve developer integration and retention in changing work environments and improve their remote work strategies.