Browsing by Author "Jan, Malik Jahangir"

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The Body Image in Media and Its Impact on Female Adolescents in Pakistan
(Kadir Has Üniversitesi, 2018) Jan, Malik Jahangir; Vatikiotis, Pantelis
Today if we look at a magazine cover or a television commercial the odds are that the woman are being shown as tall and extremely thin. Media and our society have eventually begun to cast out those who do not fit this ideal image of beauty which has been set as a standard by the media. This research aims in finding and examining the impact of the body image in media on the female adolescents with the specific focus laid on the body dissatisfaction self-esteem and eating disorders. The research is quantitative in nature and the focus has been laid to collect the data through the questionnaires from the adolescent females. The research results identified and revealed that the young women are very much concerned about their looks and bodies because of the role of media and its influence that is dynamically reflecting perfect body images and preference of becoming slimmer. Moreover the body image in media not only influences by increasing the body dissatisfaction but creates eating disorders and causes decrease in self-esteem of female adolescents as well.
Citation Count: 1
Exploring Switching Factors for Mobile Number Portability: a Survey
(Inst Advanced Science Extension, 2017) Khaliq, Imran Hameed; Mahmood, Hafiz Zahid; Malik, Summaira; Jan, Malik Jahangir; Zameer, Asif
Pakistan's mobile phone market is one of the world's fastest growing markets with a subscriber base of 137 million users. Competition in the country's telecommunication industry is dominated by four players and customer demand is high. In addition Pakistan is the first country in South Asia to have implemented Mobile Number Portability (MNP) in March 2007. MNP is a facility that allows mobile subscribers to switch between service providers without changing their existing phone numbers. Mobile phone service provider's selection may be influenced by various factors. Therefore this research was undertaken to explore factors affecting MNP and to determine which factors were most influential in the selection of mobile phone service providers in a developing economy like Pakistan. Moreover the study also probed into differences in customer perceptions between pre-paid and post-paid customers. This exploratory study is based on primary data collected from 300 customers using services of different cellular companies who had experienced MNP facility. Factor analysis was carried out on obtained data and reliability of the resultant scale was verified to achieve the objectives of the study. The outcome of this research provided a concise framework of the various dimensions of customer choice. Contrary to previous researches the result of this study indicated that infrastructural services customer relationships call quality and promotional packages were the most important factors affecting MNP. However price of services was found less important factor in selection of telecommunication service providers. This study also showed that pre-paid and post-paid customers can be significantly different for many value-added services and promotional tools. (C) 2017 The Authors. Published by IASE. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).