Browsing by Author "Zmiric, irma"

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    Master Thesis
    Unsetting the Standards of Female Beauty: an Examination of Contemporary Images of Women in Advertisement
    (Kadir Has Üniversitesi, 2014) Zmiric, irma; Selen, Eser
    This study examines the representations of female beauty as a myth in print advertisements in contemporary popular culture. Within many different types of physical beauty that are made popular by mainstream advertisings this thesis explores the types of beauty myths as well as the models embodied by each. Through in depth analyses of select mass media advertisements the thesis intends to explain the myth of beauty. The thesis argues that the idea of beauty as a myth should be explored in a multilayered context affected by the patriarchal ideologies rather than just focusing on a single dimension of understanding beauty as a flattering attribute. While emphasising the similarities and differences in the types of beauty the thesis also aims to link particular types of beauty with the categories of product promoted in the selected advertisements. -- Abstract'tan.