Halkla İlişkiler ve Tanıtım Bölümü Koleksiyonu

Permanent URI for this collectionhttps://gcris.khas.edu.tr/handle/20.500.12469/61

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Citation Count: 0
Assessing changes in Turkish public opinion: Current trends and future prospects
(International Institute of Informatics and Systemics IIIS, 2017) Baybars Hawks, Banu
It would be unfair underestimating the accumulated knowledge and efforts which target to assess public opinion on certain issues and put forward effective plans. However many of the research aiming to analyze public opinion handle the issue mostly during political election periods and they do not have much idea about the different actors and factors that would be effective in the formation of public opinion. There is only a few research done in Turkey that measures public opinion regularly. Therefore this study aims to bring together different variables who address different aspects of the issue. This research will reveal what the public thinks about current issues in Turkey and whether the recent trends have any reflections on social political and cultural structure of the country. The data collected with this research may not only provide important insights into public's opinion regarding current and potential issues in Turkey but could also guide policymakers in shaping the public policies. By doing this study regularly the author intents to contribute to social sciences literature and argues that increasing the frequency and quality of academic exchange on public opinion research would be a vital part of wider actions that could be taken on different policy measures. The outputs of this study may also encourage scholars and researchers from different fields and backgrounds to study and discuss public opinion with its complex dynamics and milieu of dimensions.
Citation Count: 25
Branding cities in the age of social media: A comparative assessment of local government performance
(Springer International Publishing, 2015) Sevin, Efe
This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. Theoretical arguments in the fi elds of corporate and city branding point out the potential of these new communication platforms to change how brand-related content is created and shared with target audiences. However the practice is understudied. The study fi rst explains the potential of social media in branding through media ecology city brand communication and brand co-creation theories. Second the performance of the aforementioned three cities on social media is evaluated by analyzing their Twitter and Facebook presence. The fi ndings suggest that there is room for improvement for local governments in their employment of social media for city branding campaigns. The chapter concludes with recommendations for practitioners. © Springer International Publishing Switzerland 2016. All rights are reserved.
Citation Count: 3
Corporations as Diplomatic Actors: Conceptualizing International Communication Tools
(IGI Global, 2016) Sevin, Efe; Karaca, Hazal Sena
This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically, the chapter will provide details about three concepts: lobbying, nation brands, and commercial diplomacy. The research objective is to propose a conceptual framework that (i) explains when and how a specific tool should be used and (ii) demonstrates the inherent connection between the tools. The main assumption in this research is that communication is an essential aspect of conducting international businesses. There are two different categories at the center of these communication attempts. First, MNCs address politicians and other key decision-makers within the local political systems in order to start their businesses. Second, local populations should be persuaded to consume their goods and services. The focus in this chapter is the interplay between the three communication tools that are used to address these two audiences. It is argued that even though there are differences between the needs and expectations of decision-makers and consumers, the communication campaigns used to address one audience affects the other.
Citation Count: 0
A Country Under Siege: Reflection of Identity Crisis on the Formation of Public Opinion in Turkey
(Int Business Information Management Assoc-IBIMA, 2016) Baybars Hawks, Banu
To date academic attention in social sciences remains inadequate with regard to research and analysis of public opinion in Turkey. Most of the existing research has assessed the public opinion during political election periods. Therefore it is of great interest to find out what the public thinks about current issues in the country and how to interpret the results to be able to reveal whether they may have any reflections on social political and cultural structure of the country. The current study aims to fill this gap. The research on political and social trends in Turkish public opinion has been conducted since 2010 by Kadir Has University Turkey Research Center. The survey's objective is to reveal public opinion on the most important current issues in the country the economy terror the Kurdish Issue domestic and foreign policies the judicial system democracy and the media and social relations/life in Turkey. The data was collected via face to face interviews. The sample included 1000 respondents representative of the country's population aged 18 and above residing in the city centers of 26 cities in Turkey.
Citation Count: 0
Deepening Polarization in Turkish Society: The Impact of Political Actors on Public Opinion
(Int Business Information Management ASSOC-IBIMA, 2017) Hawks, Banu Baybars
Recent research shows that polarization trends are on the rise in Turkey (Konda 2010; BILGESAM 2014: Erdogan 2016: Kadir Has University Turkey Research Center 2017). There are different patterns of polarization in Turkish social and political structure, while its consequences reveal themselves in the political rhetoric, media discourse and voting behavior. There is not much research done in social sciences with regard to the research of polarization and its underlying factors in Turkey. To be able to assess the impact of polarization on the lives of Turkish citizens, the research community may need to focus on the role of different variables influencing the public opinion on this issue. Accordingly, the current study seeks to fill the gap in the social sciences literature in English on social and political trends in Turkey which may be perceived to be very different by other nations. Research on political and social trends in Turkish public opinion has been conducted since 2010 by Kadir Has University Turkey Research Center. The survey's objective is to reveal public opinion on the most important current issues in the country; politics, economics; foreign policy; Kurdish issue; terror; 156 July Coup Attempt; identities and social Relations; change in Turkey, and voter preferences. The data was collected via face to face interviews. The sample included 1000 respondents, representative of the country's population, aged 18 and above, residing in the city centers of 26 cities in Turkey.
Citation Count: 0
Digital Citizenship from Below: Turkish State versus Youtube
(Int Business Information Management Assoc-Ibima, 2018) Baybars Hawks, Banu; Akser, Murat
This study aims to give a historically situated analysis of the YouTube ban as seen by Turkish internet users during the first YouTube ban period between 2007-10. The content is used from online Turkish anonymous user platform, eksi sozluk, (sour dictionary). The aim is to test whether there is a civil society response to the ban which political elites and ordinary citizens contest the necessity of access to global social media networks. The main focus of this research paper is the kinds of discourse the Turkish online community used to protest the ban during the first YouTube ban. Through a combination content analysis and discourse analysis the bloggers reactions are coded and indexed to decipher the discourse produced as an active resistance/criticism against the YouTube. The response to YouTube ban that come from Turkish internet users (from below) and was critical in times of global events effecting the usage of internet and was not silenced between these events. As long as they remained anonymous (not organized action) Turkish bloggers utilized their rights for online expression. Frequency of critical blog entries increase in times of events critical of government's YouTube ban. The response to the ban is either based on condemning it or offering ways around the ban; but not calling for united action. Anonymity of the user increases the level of criticism and participation. Finally, both the government authorities and NGOs expect individual action but demand organized corporate action
Citation Count: 0
Digital crime and punishment: Turkish online journalism under siege
(International Institute of Informatics and Systemics IIIS, 2012) Baybars Hawks, Banu
Turkish mass media since its beginnings in late 19th century has aimed to gain its role as the fourth estate in Turkish political scene. The freedom of press has been at the paramount of discussions since the foundation of the Turkish Republic in 1923. Between 1980 and 2000 Turkish media grew more and more liberal and was able to express discontent publicly exercising its checks and balances function. On the other hand the conservative majority of AKP government the governing party in Turkey brought back pressures on the Turkish media since the 2000s. Digital media as the new developing platform in Turkey for expressing rights and freedoms is under siege by government as well. The government's definition of digital crime and punishment is mostly unnoticed by the average citizen but despised by the young population. This paper intends to show the invalidity of disproportionate use of punishment and illegitimate definition of cybercrime in contemporary democratic systems that target online media professionals and outline how Turkish authorities can reverse the process by adopting alternative strategies of prevention. Under this perspective it also assesses the compliance of Internet legislation and practices in Turkey with Article 19 of the Universal Declaration of Human Rights Article 10 of the European Convention on Human Rights as well as the case law of the European Court of Human Rights.
Citation Count: 0
DOMESTİK ETNOGRAFİ ÖRNEĞİ OLARAK BEN UÇTUM SEN KALDIN
(Hacettepe Üniversitesi İletişim Fakültesi, 2015) Koçer Çamurdan, Suncem
In what ways does documentary camera with its unique capacity to disentangle reality penetrate and reconstruct history? At the intersections of history and memory and of family and self, how do documentary narratives crafted through the pursuit of personal life stories, longed family members, and childhood recollections contest hegemonic ideologies about identity? This article focuses on I Flew You Stayed (2012) by Mizgin Müjde Arslan as a reflexive narrative of tracing longed family members and occult life stories. As Arslan searches for her family history to fill out painful gaps in her life journey through documentary practice, she ends up uncovering a restless history construed by ideologies that silence counter-hegemonic voices in unique ways.
Citation Count: 0
The Effect of Geographical Indications over Tourism Marketing: Case of Turkey
(Int Business Information Management Assoc-IBIMA, 2018) Baybars Hawks, Banu; Kirgiz, Ayca Can
In changing and developing world conjunction competition is not only among products services or companies but also between countries and cities. We can list many traditional methods that increase competitive power in tourism and destination marketing. Countries that are looking for new ways to differentiate themselves from traditional methods have found that they should not look too far away. Today geographical indications are used as effective tools in nation-branding and in creating awareness in tourism industry. Geographical indications are marks indicating the origin of a product. These marks symbolize that a product is identified with a locality area region or country of origin with a distinctive characteristic feature reputation or other qualities. For example
Citation Count: 0
Ethnographic Cinema, Anthropology and Issues of Representational Authority in Visual Documentation of Culture
(İmge Kitabevi Yayınları, 2015) Koçer Çamurdan, Suncem
Ethnographic film has offered unique tools for cultural documentation since the emergence of motion pictures. However, visual representations of culture have had a problematic relationship with the larger discipline of anthropology for decades in part due to the threat of the camera to replace the scientific yet imperfect eye of the anthropologist with a technological tool. This article argues that the rocky relationship between anthropology and the moving image has deeper roots in the epistemological constructions of Self and Other, Home and Field, as well as Modern and Primitive. In conjunction with the dissolution of anthropological authority, a number of ethnographic films dealt with theoretical and ethical questions in relation to the issues of representational authority. The article illustrates three different ethnographic and filmic approaches to the issue: Reassemblage by Trinh T. Min-ha, The Wedding Camels by Judith and David MacDougal and Jaguar by Jean Rouch.
Citation Count: 1
Globetrotters And Brands: Cities In An Emerging Communicative Space
(Springer International Publishing, 2016) Sevin, Efe
This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects brought cities closer to their target audiences-at least in terms of communication. The new communicative space concept therefore explains a situation in which target audiences including residents and potential visitors interact with each other and contribute to the establishment of the reputation of a city or its brand. © Springer International Publishing Switzerland 2017.
Citation Count: 0
Halkla ilişkiler anlayışıyla bütünleşik pazarlama iletişimi
(İstanbul Üniversitesi İletişim Fakültesi, 2009) Tunçel, Hakan
Pazarlama iletişimi etkinliklerinde halkla ilişkiler disiplininin önemi yıllar boyu genellikle ikincil dere‐ cede görüldü. Pazarlama karmasındaki tanıtım ayağı, ağırlıklı olarak reklamdan oluşuyordu. Halkla ilişkiler, ürünlerle ilgili basında haberlerin yayınlanması ihtiyacı olduğunda hatırlanan sadece ekstra bir tanıtım aracıydı. Halkla ilişkilerin ağırlıkla kurumsal iletişimden sorumlu olduğu kabul edilirdi. 1990’lı yıllarda dünyadaki siyasi, ekonomik ve teknolojik gelişmelerle birlikte pazarlamacılar sadece kitlesel reklamla pazarlama hedeflerine ulaşmalarının artık oldukça zor olduğunu kavradılar. Müşteri‐ lerle uzun vadeli ilişkiler kurulması ve sürdürülmesi için halkla ilişkilerin kendine özgü kolaylaştırıcı özellikleri daha çok kullanılmaya başlandı. Ürün markası iletişiminde, halkla ilişkilere duyulan ihtiya‐ cın artmasıyla Pazarlama Amaçlı Halkla İlişkiler (Marketing PR) alanı doğdu. Bu dönemde ortaya çıkan, tek bir mesaj ve ortak hedefler doğrultusunda, tüketicilerle bütün temas noktalarında buluşarak, bütün iletişim araçlarının uzun vadeli birbiriyle uyumlu yönetilmesi yaklaşımı olan bütünleşik pazar‐ lama iletişiminin şekillenmesinde halkla ilişkiler disiplininin önemli etkileri bulunmaktadır. Bu maka‐ lede, pazarlama iletişiminin kavramsal çerçevesi ve bütünleşik pazarlama iletişimi yaklaşımının geli‐ şimi özetlenerek, bütünleşik pazarlama iletişiminde halkla ilişkiler anlayışının etkileri tartışılmış ve ikincil verilere dayanılarak Alo deterjan markasının ‘Süper Anne’ isimli kampanyası yorumlanmıştır. Bu kampanyanın halkla ilişkiler anlayışındaki bütünleşik pazarlama iletişiminin karakteristik unsurla‐ rını taşıdığı sonucuna varılmıştır.
Citation Count: 0
Halkla İlişkiler Perspektifinden Kurumsal Vatandaşlık Anlayışına Bir Bakış
(Galatasaray Üniversitesi İletişim Fakültesi, 2011) Tunçel, Hakan
In our contemporary world, especially for big companies, the notion of corporate responsibility conscience has been pretty important to gain and sustain reputation in the eyes of their stakeholders. Many companies have been trying to express how they care about corporate citizenship practices which are allegedly the natural parts of their business plans or their corporate philosophies in different ways. Even though the term of corporate citizenship has emerged in management literature dealing with the social role of companies, it has been recently a prominent part of public relations practices and literature. In this article, firstly corporate citizenship notion is reviewed, then the relation between public relations and corporate citizenship is discussed theoretically with the help of some examples from business life, and it is tried to be shown how these two concepts overlapped each other.
Citation Count: 1
The Impacts of Tablet Use for Eliminating the Time-Space Barriers in University Education: A Turkish Experience
(Springer-Verlag Berlin, 2014) Polat, İsmail Hakkı; Uzunoğlu, Sarphan; Akser, Murat
Mobile learning applications are widely used in various levels of education process. In developing and developed countries educational institutions use tablets and personal computers for supporting learning processes. Mobile learning practices are generally used for overcoming time-space constraints in traditional learning process. This study covers both lecturer's and students' tablet usages and achievements of tablet usage on Introduction to New Media Course in Kadir Has University undergraduate New Media program including a comparison with traditional and online-blended lectures in previous years Thanks to mobile course tablet application developed students have been able to watch live broadcasts and video records of lectures see lecture presentations and read e-materials submitted online while they were able to submit their assignments exams and response papers. Interaction between lecturer and students is improved by tablet application lecture narrations were followed online and archived. Mobile application is integrated to Facebook for improving students' social interactions with the course materials and lecturer which paves the way for social learning concept. A course which has already been complemented by social networks and another online education software was chosen for the study. With almost same syllabus that was used for two years before comparative data about student and lecturer performances have been obtained. It is found out that average class success increased by %8 compared to previous years mobilization and online interaction level increased average time spent for class increased and 3G was used more than Wifi technologies during the semester that enables the mobility and allows time-space independency for the students.
Citation Count: 0
İnternet ve Demokrasinin Geleceği
(Selçuk Üniversitesi İletişim Fakültesi, 2005) Karakulakoğlu, Selva Ersöz
İnternet sosyal, siyasal ve ekonomik yaşamı etkilemekte ve bu alanlarda varolan alışkanlıklarımızın değişmesine yol açmaktadır. Bu değişimlerden en önemlisi hiç şüphesiz siyaset alanında yaşanmaktadır. İnternet yeni iletişim araçlarıyla siyasal hayatı değiştirmeye başlamıştır. Aynı zamanda bu yeni teknolojiyi demokrasi karşısında tehdit olarak görenler de vardır. Bu çalışmada siyasal katılım aracı olarak internet incelenmiş; internetin neden olabileceği tehdit ve tehlikeler örneklerle açıklanmış, internet ve demokrasinin geleceği hakkında bazı varsayımlardan bahsedilmiş ve çözüm önerileri sunulmaya çalışılmıştır.
Citation Count: 0
(Mis)communication across the Borders: Politics media and public opinion in Turkey
(International Institute of Informatics and Systemics IIIS, 2015) Baybars Hawks, Banu
During the 1990s advances in statistical and demographic analysis helped the development of an understanding of public opinion as the collective view of a defined population such as a particular demographic or ethnic group. In this view the influence of public opinion is not restricted to politics and elections. Public opinion is considered a powerful force in many other spheres such as culture fashion literature and the arts consumer spending and marketing and public relations. Attitudes and values play a crucial role in the development of public opinion. Different variables embedded in the political social and media structure of the country also have potential to make an impact on public opinion. These dynamics vary from the economics to the judicial system and democratic principles functioning in that country. On the other hand public opinion has a power to shape politics and media's priorities in reporting. The interaction among politics public opinion and media of one country can be better analyzed with the findings of public opinion research administered regularly. In Turkey the research on and analysis of public opinion are most frequent during the election times. Therefore it seems necessary to measure the public opinion more regularly to test the relationships among political public and media agendas. Accordingly the current study seeks to fill this gap. It is argued that in the absence of timely feedback from public surveys decisions and policies for improving different services and institutions functioning in the country might not achieve their expected goal. The findings of surveys may not only yield important insights into public's opinion regarding contemporary agendas of the country but also into the correlates shaping public policies. This article focuses on variables setting the current agenda in Turkey. For that purpose two surveys were carried out in December of 2014 and consecutively in April 2015 to determine the social and political trends and perceptions on gender issues in Turkey.
Citation Count: 0
New Media's Influence on Societies: The Conflict Between Government And Public in Turkey
(Int Business Information Management Assoc-IBIMA, 2016) Baybars Hawks, Banu
The media in Turkey has long been under the surveillance of government economically and politically. Turkish mass media since its foundation in the late 19th century has aimed to gain its role as the fourth estate in the Turkish political scene. During the period between 1980 and 2000 Turkish media grew more and more liberal and was able to express discontent publicly exercising its checks and balances function. After 2000 under the governance of Justice and Development Party (AKP) the media began to be the subject of widespread pressures. Digital media as a developing platform in Turkey for expressing rights and freedoms got its share by the government's restrictions as well. Since the uncontrollability of the new media posed another threat for the stability of governments attempts on restricting it became a regular practice in many parts of the world. This study claims that the restrictions imposed on new media violate both freedom of expression and free speech and this leads to a weakening of democracy. The banning of social networking sites such as YouTube Google Sites and others raises questions about the functionality of democracy since these platforms provide a venue that is widely used around the world to express alternative and dissenting views. Blocking access to websites also represents a serious infringement on freedom of speech and does not befit a democratic society.
Citation Count: 0
Public Opinion in Turkey: Social and Political Implications of Recent Trends
(Int Business Information Management Assoc-Ibima, 2018) Baybars Hawks, Banu
This study reveals what the public thinks about current issues in Turkey, and whether the recent trends have any reflections on social, political, and cultural structure of the country. The data collected with this research provide important insights into public's opinion regarding current and potential issues in Turkey, and also guide policymakers in shaping the public policies. The outputs of this study may also encourage scholars and researchers from different fields and backgrounds to study and discuss public opinion with its complex dynamics and milieu of dimensions. This research delivers some of the most evocative and current issues in Turkey; the most important current problems, the economy, terror, the Kurdish issue, government and opposition parties' evaluations, political vacuum, institutional evaluations, political polarization/judicial system, democracy and social relations/change in Turkey. According to the survey, the Turkish public views "terrorism" as the most important problem facing the country. The most critical economic issues are determined as unemployment, depreciation of the Turkish lira. In addition to these, foreign policy approval rate and support for EU membership increased. While the media was again the least trusted institution, trust in institutions generally increased.
Citation Count: 0
Publishing leaked information as news: Sabotage or journalistic success?
(2013) Baybars Hawks, Banu; Smith, Ayten Gorgun
This article aims to analyse the universal news criteria regarding the transformation of information into news. In February 2013 the transcript of a meeting between 3 pro-Kurdish deputies and the jailed leader of the PKK (the Kurdistan Workers Party) was leaked to the Turkish press. This was published in Milliyet a national Turkish newspaper and has been interpreted as a forceful move to sabotage the positive atmosphere surrounding Turkey's latest efforts with the PKK to end a conflict that has lasted more than three decades andresulted in the deaths of almost 36000 people. The rationale for the leak was that although Turkey was going through a delicate time there were questions that needed to be answered but questions still remain: Who leaked the document and why and how? The media has been divided about whether the publishing of the leaked transcript represented an effort to sabotage the peace attempts with the PKK or whether it marked a moment of journalistic success. What ethical stance should be taken about the leak? Should the journalist have reported it in the name of professionalism in terms of 'informing the public' or should he have exercised restraint out of respect for the 'security of the state'? This article will examine those issues through an analytical approach and discuss the related attitudes of the foreign press.
Citation Count: 3
Understanding Soft Power Through Public Diplomacy İn Contrasting Polities
(Taylor & Francis Inc, 2016) Sevin, Efe
[Abstract Not Available]

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