İletişim Fakültesi

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    Review
    Citation Count: 1
    Exploring switching factors for mobile number portability: A survey
    (Inst Advanced Science Extension, 2017) Khaliq, Imran Hameed; Mahmood, Hafiz Zahid; Malik, Summaira; Jan, Malik Jahangir; Zameer, Asif
    Pakistan's mobile phone market is one of the world's fastest growing markets with a subscriber base of 137 million users. Competition in the country's telecommunication industry is dominated by four players and customer demand is high. In addition Pakistan is the first country in South Asia to have implemented Mobile Number Portability (MNP) in March 2007. MNP is a facility that allows mobile subscribers to switch between service providers without changing their existing phone numbers. Mobile phone service provider's selection may be influenced by various factors. Therefore this research was undertaken to explore factors affecting MNP and to determine which factors were most influential in the selection of mobile phone service providers in a developing economy like Pakistan. Moreover the study also probed into differences in customer perceptions between pre-paid and post-paid customers. This exploratory study is based on primary data collected from 300 customers using services of different cellular companies who had experienced MNP facility. Factor analysis was carried out on obtained data and reliability of the resultant scale was verified to achieve the objectives of the study. The outcome of this research provided a concise framework of the various dimensions of customer choice. Contrary to previous researches the result of this study indicated that infrastructural services customer relationships call quality and promotional packages were the most important factors affecting MNP. However price of services was found less important factor in selection of telecommunication service providers. This study also showed that pre-paid and post-paid customers can be significantly different for many value-added services and promotional tools. (C) 2017 The Authors. Published by IASE. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
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    Article
    Citation Count: 0
    Who sets the agenda in Turkey? Recent political and social trends in Turkish public opinion
    (Common Ground Research Networks, 2015) Baybars Hawks, Banu
    In terms of scholarly research and understanding the national social and political systems and policies the need exists for an empirical assessment of recent trends in public opinion in Turkey. Accordingly the current study seeks to fill the gap in the social sciences literature in English regarding Turkey's social and political stand which may be perceived to be very different by other nations. Without timely feedback from public surveys various programs for improving different services and institutions functioning in the country might not achieve their expected goal nor can decisions about which programs to implement be made rationally. Additionally the information gathered may not only yield important insights into public opinion regarding the current agenda in Turkey but also into how it correlates to shaping public policies. In analyzing data from the Social and Political Trends in Turkey survey this research seeks to address a new insight in the social sciences literature. © Common Ground Banu Baybars Hawks All Rights Reserved.