Tosun, Petek
Loading...
Profile URL
Name Variants
Petek TOSUN
TOSUN, PETEK
P. Tosun
PETEK TOSUN
TOSUN, Petek
Tosun, Petek
Tosun, P.
Petek, Tosun
Tosun,P.
T.,Petek
Petek Tosun
Tosun,Petek
T., Petek
Tosun, PETEK
TOSUN, PETEK
P. Tosun
PETEK TOSUN
TOSUN, Petek
Tosun, Petek
Tosun, P.
Petek, Tosun
Tosun,P.
T.,Petek
Petek Tosun
Tosun,Petek
T., Petek
Tosun, PETEK
Job Title
Doç. Dr.
Email Address
Main Affiliation
Business Administration
Status
Current Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
4
QUALITY EDUCATION
1
Research Products
8
DECENT WORK AND ECONOMIC GROWTH
3
Research Products
9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
1
Research Products
12
RESPONSIBLE CONSUMPTION AND PRODUCTION
5
Research Products
14
LIFE BELOW WATER
1
Research Products
15
LIFE ON LAND
1
Research Products
17
PARTNERSHIPS FOR THE GOALS
3
Research Products
Documents
23
Citations
288
h-index
12
This researcher does not have a WoS ID.
Scholarly Output
25
Articles
19
Views / Downloads
205/627
Supervised MSc Theses
3
Supervised PhD Theses
1
WoS Citation Count
150
Scopus Citation Count
204
WoS h-index
7
Scopus h-index
8
Patents
0
Projects
0
WoS Citations per Publication
6.00
Scopus Citations per Publication
8.16
Open Access Source
5
Supervised Theses
4
Google Analytics Visitor Traffic
| Journal | Count |
|---|---|
| Management Decision | 2 |
| International Journal of Consumer Studies | 2 |
| International Journal of Bank Marketing | 1 |
| International Journal of Happiness and Development | 1 |
| International Series in Operations Research and Management Science | 1 |
Current Page: 1 / 4
Scopus Quartile Distribution
Competency Cloud
Scholarly Output Search Results
Now showing 1 - 10 of 25
Master Thesis Sosyal Medya Kullanımı ve İlk Güvenin Kırsal Tüketicilerin Mobil Bankacılık Niyetlerine İlişkin Rolü: Planlanmış Davranış Teorisinin Uygulanması(2024) Yüzer, Sabiha; Tosun, PetekBankacılık sektörü, internetin yaygın kullanımı ve teknolojik gelişmelerin hızlanması sayesinde diğer sektörlerde de olduğu gibi değişmiştir. Mobil bankacılık, insanların mobil cihazları kullanarak finansal işlemler gerçekleştirmesi için pratik ve güvenli bir yol haline gelmiştir. Mobil bankacılığın avantajlarına rağmen, kırsal kesimdeki müşterilerin zayıf teknoloji okuryazarlığı ve güven eksikliği nedeniyle mobil bankacılığı kullanma niyetleri düşüktür. Çalışma, Planlı Davranış Teorisi (TPB) doğrultusunda, kırsal kesimdeki müşterilerin mobil bankacılığı kullanma eğilimlerinin tutumlar, öznel normlar, algılanan davranışsal kontrol, sosyal medya kullanımı ve erken güven tarafından nasıl etkilendiğini araştırır. Çalışmada 5 puanlık Likert ölçeği kullanılarak kırsal Türkiye'de ikamet eden 327 katılımcıdan bilgi toplayan bir anket metodolojisi kullanılmıştır. Anket soruları, önceki çalışmalarda kullanılan doğrulanmış ölçeklerden adapte edilerek alınmıştır. Önerilen ilişkileri doğrulamak için verileri incelemek amacıyla regresyon analizi ve Pearson korelasyon analizi kullanılmıştır. Bulgular, sosyal medya kullanımının olumlu tutumları, öznel normları, algılanan davranış kontrolünü ve mobil bankacılığa yönelik ilk güveni önemli ölçüde etkilediğini ve nihayetinde bu hizmetleri kullanma niyetini artırdığını göstermektedir. Sunulan hipotezlerin hepsi veriler tarafından desteklenmiş ve sosyal medya kullanımının ve ilk güvenin kırsal müşterilerin mobil bankacılık niyetleri üzerindeki önemli etkisini göstermiştir. Sonuçlar, kırsal müşteriler arasında dijital okuryazarlığı ve güveni artırmak için bir araç olarak sosyal medyanın önemini vurgulamaktadır. Finansal kuruluşlar, sosyal medya platformlarını etkili bir şekilde kullanarak kırsal müşterilerin mobil bankacılık hizmetleriyle etkileşimini artırabilir, kırsal alanlarda daha fazla finansal katılımı ve ekonomik kalkınmayı teşvik edebilir. Ayrıca kırsal müşteriler için ilk güvenin kritik rolünü vurgulamaktadır ve bankaların mobil bankacılığın kullanımına teşviki için güven oluşturmaya öncelik vermesi gerektiğini önermektedir.Article Citation - WoS: 19Citation - Scopus: 24Connecting Through Chatbots: Residents' Insights on Digital Storytelling, Place Attachment, and Value Co-Creation(Routledge Journals, Taylor & Francis Ltd, 2024) Tosun, Petek; Uslu, Abdullah; Erul, EmrullahDespite the widespread adoption of chatbots in tourism, there is limited research on their role in digital storytelling from residents' perspectives. Drawing on Social Presence Theory, the primary objective of this study was to examine the impact of a chatbot's anthropomorphic conversation style (emotional vs. neutral) on perceived digital storytelling components in destination marketing. Additionally, the research explored how digital storytelling through chatbots influenced residents' place attachment and, consequently, their engagement in value co-creation. To address these research objectives, the study adopted a quantitative perspective and employed an experimental design. Data were collected from 176 residents of Side, Turkey, using convenience sampling, and all hypotheses were confirmed. The perceptions of digital storytelling expressed as emotional (experimental group) were found to be more positive than the neutral (control group). In addition, digital storytelling significantly influenced place attachment, which was a significant predictor of value co-creation. Finally, place attachment partially mediated the relationship between digital storytelling and residents' value co-creation. The findings provided valuable insights for tourism stakeholders such as businesses, policymakers, and researchers, guiding the effective implementation of chatbots in destination marketing, investigating residents' perspectives regarding emotional digital storytelling by chatbots, and enhancing residents' engagement in value co-creation.Article Citation - WoS: 15Citation - Scopus: 17The Impact of Brand Origin and Csr Actions on Consumer Perceptions in Retail Banking During a Crisis(Emerald Group Publishing Ltd, 2023) Tosun, Petek; Koyluoglu, A. SelcukPurposeConsumers' corporate social responsibility (CSR) expectations have increased in the new coronavirus (COVID-19) pandemic, while many financial institutions have supported society with their health-related CSR actions. This study examines the impact of CSR actions and brand origin on consumer attitudes, CSR perceptions, customer-based brand equity (CBBE) and supportive communication intent in retail banking during the crisis from signaling and stakeholder theory perspectives.Design/methodology/approachA 2 (foreign vs. local brand) x 2 (COVID-19-related vs. another CSR action) between-subjects factorial design was used to analyze consumer data.FindingsCSR actions of local brands created more positive attitudes, CSR perceptions and greater CBBE and supportive communication intent than foreign banks. However, CSR action (COVID-19-related vs. another) did not significantly influence consumer attitudes, CSR perceptions, CBBE and supportive communication intent.Originality/valueThis research has shown the significant impact of brand origin on consumer perceptions in response to CSR actions during the pandemic. It has suggested an original conceptual framework and presented timely empirical findings for retail banking in the pandemic period, which can exemplify a crisis period shaped by uncertainty. Besides, it extended the previous literature by focusing on the interaction between brand origin and CSR actions in shaping consumers' CSR and brand perceptions. It is among the first studies examining brand origin's impact on supportive communication intent.Article Citation - WoS: 17Citation - Scopus: 23Consumer Complaining Behavior in Hospitality Management(Routledge Journals, Taylor & Francis Ltd, 2022) Tosun, Petek; Sezgin, Selime; Uray, NimetThe purpose of this study is to investigate the impacts of assertiveness, aggressiveness, and perceived risks on consumer complaining behavior (CCB) in the tourism and hospitality sector. This research utilized a quantitative methodology through the implementation of a two-stage study based on surveys. Study 1 examined the impacts of assertiveness, aggressiveness, and perceived risks on CCB in the context of low-quality summer vacation, while Study 2 further investigated the relationships in the research model by replicating the survey within the framework of high-quality summer vacation. The results were then analyzed through factor and regression analyses. Both of the studies demonstrated that assertiveness positively influences CCB directly and also indirectly via the mediating effect of perceived risks. It was found that aggressiveness positively influences CCB when consumers have high service quality expectations but when they have low expectations for service quality, it is insignificant.Book Part Citation - Scopus: 1Transforming Universities for a More Competent Society: Digitalization and Higher Education(IGI Global, 2022) Tosun, P.Digitalization has transformed the higher education sector. It is a significant factor that shapes the future of higher education. Universities are the primary institutions that must ensure the relevancy and actuality of their curricula and provide high-quality education programs by utilizing new methods and technologies in the rapidly changing environment. Business administration, a popular program for undergraduate and graduate students, must evolve with the dynamic education environment shaped by digital learning alternatives. The management programs must respond to the rapidly changing needs of the labor market, students, and society to provide students with the relevant skills. The chapter presents a literature synthesis, summarizes the new trends and priorities in designing and managing higher education, and points out practical implications and future research directions for higher education managers and researchers © 2022, IGI Global. All rights reserved.Article Financial Well-Being, Voluntary Simplicity, and Ethical Fashion Consumption(Taylor & Francis LTD, 2025) Guner, Elif; Gurce, Merve Yanar; Tosun, PetekThis study investigates ethical fashion consumption (EFC) with an original conceptual model based on the theory of planned behavior (TPB). The TPB framework was expanded to include financial well-being and voluntary simplicity. The research model was tested in a two-stage study with 117 participants from Turkey and 72 from Kuwait. Regression analyses were conducted in SPSS. The prominent finding in both studies was the significant impact of financial well-being on perceived behavioral control (perception of the ability to perform a behavior) and voluntary simplicity (a lifestyle choice to consume less), and, consequently, on EFC. However, the impact of attitudes on EFC was not significant in either study. Subjective norms were a significant predictor of EFC in Study 1 but not in Study 2. The findings support an extended TPB framework that integrates financial well-being and voluntary simplicity to better explain EFC. The results point out that fashion marketers can significantly benefit from having a deep (rich) product line regarding ethical options. Price, convenience, and reachability can be used as differentiation and positioning elements in the product line. Marketers may also offer products that appeal to various consumer segments regarding financial well-being and voluntary simplicity.Article Citation - WoS: 6Citation - Scopus: 8The Impact of Servitization on Perceived Quality, Purchase Intentions and Recommendation Intentions in the Ready-To Sector(Emerald Group Publishing Ltd, 2023) Tosun, Petek; Tosun, GokhanPurposeThis study examines the impact of servitization in the form of repair and maintenance services on consumers' quality perceptions, purchase intentions and recommendation intentions while considering consumer frugality as a moderator in the retail ready-to-wear sector.Design/methodology/approachA quantitative approach based on consumer research was pursued. Study 1 tested the research model using a fictitious ready-to-wear brand within an experimental design. To increase the generalizability of results, Study 2 retested the model with a well-known ready-to-wear brand. For both studies, regression, mediation and moderation analyses were conducted in SPSS.FindingsBoth studies showed that servitization positively influences perceived quality. Servitization positively affects purchase intentions and recommendation intentions indirectly via the mediating role of perceived quality. Frugality moderates the relationship between servitization and perceived quality for the fictitious brand (Study 1), whereas it is not significant for a well-known ready-to-wear brand (Study 2). Servitization positively influences perceived quality regardless of consumers' frugality levels for a stronger brand.Originality/valueThis study suggests and tests an original conceptual model that relies on signaling theory. It is among the first studies to examine the impact of servitization on retail fashion consumers' quality perceptions and consequent purchase and recommendation intentions. This study also contributes to the literature by presenting empirical findings based on consumer research on servitization while considering frugality as a moderator.Practical implicationsBundling products with additional services can contribute to quality perceptions and consequently to purchase and recommendation intentions for ready-to-wear brands.Article Citation - WoS: 7Citation - Scopus: 7Reducing Consumer-Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word-Of (nwom)(Wiley, 2024) Tosun, Petek; Cagliyor, Sandy Ipeker; Gurce, Merve YanarDrawing upon consumer-brand disidentification theory and balance theory, this study examines symbolic and ideological incongruity in consumer-brand relationships through an original conceptual model shaped by negative past experiences, brand trust, perceived corporate social responsibility (CSR), and negative word-of-mouth (NWOM). A preliminary study was conducted to explore the dimensions of consumers' negative past experiences by topic detection. Latent Dirichlet allocation (LDA) topic modeling was undertaken to analyze online consumer reviews (n = 6095) about a coffee chain brand. The dimensions detected in this preliminary study were included in the research model and further analyzed in the main study. The main study, a cross-sectional consumer survey (n = 522), tested the original research model by way of partial least squares structural equation modeling (PLS-SEM) on SmartPLS. The findings showed that negative past experiences consisted of product-related, service-related, and technology-related problems and negatively influenced brand trust. It was found that brand trust and perceived CSR negatively affected symbolic and ideological incongruity, while symbolic and ideological incongruity positively influenced NWOM. The findings provide empirical evidence for balance theory by showing that the three critical domains of consumer-brand relationships (ideological, symbolic, and experiential) provide a complex cognitive model that covers personal-symbolic and moral-societal aspects of consumer-brand disidentification and consequent NWOM intentions. In line with consumer-brand disidentification theory, the results contribute to the literature by demonstrating the direct negative impacts of brand trust and perceived CSR on symbolic and ideological incongruity, as well as the direct positive impacts of symbolic and ideological incongruity on NWOM.Book Part Citation - Scopus: 3Communicating Value in Healthcare Marketing From a Social Media Perspective(Springer, 2022) Çağlıyor, S.; Tosun, P.; Uray, N.Sustainable healthcare policies and a developed healthcare industry are vital to countries’ competitiveness and productivity. The ongoing transformations in healthcare services and advances in health technologies and analytics make it clear that there is a pressing need for more collaborative and interdisciplinary efforts in the industry. This study aims to explore the effectiveness of online marketing communication for healthcare services in Turkey with regard to the value-driven marketing approach utilized by leading chain hospitals through an examination of two research questions: (1) Which messages are emphasized in the social media marketing communications of hospitals? (2) Which factors increase engagement with healthcare consumers on social media? To that end, we compiled the Facebook and Twitter posts of three of the largest hospital chains in Turkey for the last 5 years along with the interaction metrics of the posts, ultimately generating a dataset consisting of 9212 posts in total. Using Latent Dirichlet Allocation, we identified four main topics: Posts on holidays and special days/weeks promoting healthy lifestyles, informative posts about the symptoms and treatments of illnesses, posts containing statistics about diseases, and posts including news about the hospital in question. In the following stage, we carried out predictive analysis using three tree-based machine learning algorithms (decision trees, random forests, and gradient boosting trees) to predict total interaction and relative variable importance. Our model performed at an accuracy rate of 70%. The findings of this study indicate that contextual factors such as the number of followers may have more predictive power than content or interactivity factors. Hospitals use social media to improve their brand reputation and increase public awareness about health and critical diseases. The posts about holidays and special days and using links in the posts resulted in the most interaction. Message source was identified as an important factor, so different social media platforms should be treated as separate mediums in the design of marketing communication strategies and the different dynamics of those platforms should be considered instead of posting the same content on various platforms. As such, this research has valuable implications for marketing managers and administrators working in healthcare in terms of the design of their online marketing communication strategies. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.Article Citation - WoS: 4Citation - Scopus: 3User-Generated and Brand-Generated Content as Indicators of University Brand Personality and Business Strategy(Routledge Journals, Taylor & Francis Ltd, 2022) Karadag, Hande; Tosun, Petek; Ayan, BusraThe rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content (BGC) and user-generated content (UGC) on social media and universities' competitive strategy and brand personality. BGC that included four universities' tweets and UGC that consisted of consumer comments were analyzed by content and correspondence analysis in R programming language. The findings indicated that BGC was in alignment with universities' generic strategies. BGC-UGC dispersions across brand personality were in alignment for the differentiator university, while there was a mismatch between BGC and UGC for low-cost universities. The differentiator university was associated with being prestigious, cosmopolitan, and conscientious, while the low-cost universities were associated with sincerity. The findings supported the applicability of generic business strategies to the higher education context and showed the strategic link between brand personality and the pursued generic strategy.
- «
- 1 (current)
- 2
- 3
- »