Uray, Nimet
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Uray, NIMET
Nimet Uray
U., Nimet
N. Uray
Nimet, Uray
Uray,N.
U.,Nimet
Uray, Nimet
NIMET URAY
Uray,Nimet
URAY, Nimet
Nimet URAY
Uray, N.
URAY, NIMET
Nimet Uray
U., Nimet
N. Uray
Nimet, Uray
Uray,N.
U.,Nimet
Uray, Nimet
NIMET URAY
Uray,Nimet
URAY, Nimet
Nimet URAY
Uray, N.
URAY, NIMET
Job Title
Prof. Dr.
Email Address
Main Affiliation
Business Administration
Status
Current Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
11
SUSTAINABLE CITIES AND COMMUNITIES
1
Research Products
10
REDUCED INEQUALITIES
0
Research Products
9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
2
Research Products
12
RESPONSIBLE CONSUMPTION AND PRODUCTION
1
Research Products
2
ZERO HUNGER
0
Research Products
3
GOOD HEALTH AND WELL-BEING
1
Research Products
13
CLIMATE ACTION
1
Research Products
7
AFFORDABLE AND CLEAN ENERGY
0
Research Products
5
GENDER EQUALITY
0
Research Products
6
CLEAN WATER AND SANITATION
0
Research Products
8
DECENT WORK AND ECONOMIC GROWTH
0
Research Products
16
PEACE, JUSTICE AND STRONG INSTITUTIONS
0
Research Products
4
QUALITY EDUCATION
0
Research Products
15
LIFE ON LAND
1
Research Products
1
NO POVERTY
0
Research Products
14
LIFE BELOW WATER
3
Research Products
17
PARTNERSHIPS FOR THE GOALS
3
Research Products
Documents
31
Citations
322
h-index
11
Documents
22
Citations
203
Scholarly Output
22
Articles
15
Views / Downloads
35/0
Supervised MSc Theses
1
Supervised PhD Theses
4
WoS Citation Count
78
Scopus Citation Count
130
WoS h-index
4
Scopus h-index
5
Patents
0
Projects
0
WoS Citations per Publication
3.55
Scopus Citations per Publication
5.91
Open Access Source
7
Supervised Theses
5
| Journal | Count |
|---|---|
| International Journal of Pharmaceutical and Healthcare Marketing | 2 |
| International Series in Operations Research and Management Science | 2 |
| İşletme Araştırmaları Dergisi | 1 |
| Journal of Cleaner Production | 1 |
| Journal of Hospitality Marketing & Management | 1 |
Current Page: 1 / 3
Scopus Quartile Distribution
Competency Cloud
22 results
Scholarly Output Search Results
Now showing 1 - 10 of 22
Article Duygu Durumunun Tüketici Şikayet Davranışına Etkisi hakkında bir Pilot Çalışma(2018) Uray, Nimet; Tosun, Petek; Sezgin, Selime DemetThe purpose of this study is to examine the effect of mood on consumer complaining behavior (CCB) and do the pilot testing of the proposed conceptual framework. The conceptual framework includes perceived brand value, perceived risk, mood, and consumer interaction style constructs, which are, aggressiveness and assertiveness. The data collected by questionnaires as a part of 2x2 between-subjects factorial experimental design, have shown that perceived risk, aggressiveness, and resisting requests for compliance have positive effect on CCB. Consumers who are in a negative mood and perceive high brand value are slightly more likely to complain, but not significant in explaining CCB. Despite the limitations of small sample size (n=118) and a use of categorical treatment of CCB scale, this pilot study reveals that online mood induction with photographs is an acceptable manipulation method; the conceptual model is valid to be re-tested in future studies.Article Citation - Scopus: 1Factors Affecting the Purchase Intention of Over the Counter Products in the Self Care Actions of Consumers(Emerald Publishing, 2023) Salman, Unver, S.; Sezgin, S.; Uray, N.Purpose: Within the framework of the theory of planned behavior (TPB), this study aims to investigate which factors affect consumers’ purchase intention with regard to over-the-counters (OTCs), focusing on personal factors, including health consciousness and risk aversion, as well as rational factors, consisting of the level of knowledge, price consciousness and involvement in the purchase intentions. Design/methodology/approach: Due to the necessity of finding the most crucial industry-specific indicators, it was decided to carry out two-stage research based on qualitative preliminary research and the main study. The findings obtained from the qualitative studies were integrated with insights gleaned from the literature to finalize the study’s conceptual model. The main study was based on a descriptive research design, and data were collected through an online survey. Structural equation modeling was the main technique used to test the model. Findings: Health consciousness, level of knowledge and involvement in consumer purchase intentions affect either attitude or perceived behavioral control. Moreover, attitudes toward OTCs and perceived behavioral control were significant predictors of purchase intentions for OTC drugs. At the same time, subjective norms did not have a significant effect. Practical implications: Knowing what influences consumer purchase intentions contributes to developing more effective marketing strategies and actions. Originality/value: This study took an integrative approach to understanding the effect of personal and rational factors within the TPB framework for a changing tendency in consumer behavior of specific product categories. © 2023, Emerald Publishing Limited.Article Citation - Scopus: 1A Holistic Empirical Approach To Marketing Activities and Performance Interaction in Banking Industry: the Mediating Role of Customer-Based Brand Equity(Emerald Publishing, 2025) Akdogan, C.B.; Uray, N.; Ulengin, B.; Kiygi-Calli, M.Purpose: This paper aims to examine the direct impacts of marketing resources and marketing activities on several business performance indicators in the banking industry and the indirect effects through customer-based brand equity. Design/methodology/approach: We use a holistic empirical approach based on resource-based view and marketing productivity chain. The main study consists of a secondary analysis using quarterly data of fourteen banks over four years. We analyze the data using fixed-effect panel data regression, namely seemingly unrelated regressions. Findings: We find that customer-based brand equity is one of the most influential factors on business performance. Moreover, the indirect effect through customer-based brand equity should be considered in improving business performance. Marketing-related financial resources positively impact customer-based brand equity and business performance. Regarding marketing activities, pricing strategies affect the bank preferences of customers, which in turn affect the growth of deposit volumes and churn rates. Additionally, the number of bank branches positively impacts business performance. Advertising spending on different media has differentiated impacts on the performance indicators; thus, the allocation of advertising budget and advertising planning are critical. Originality/value: This study examines the inter-relationships among marketing resources, marketing activities, consumer response through brand equity and marketing performance. This study contributes to the literature by integrating the resource-based view and the marketing productivity chain to analyze the inter-relationships using panel data and several sector-related metrics. This study provides valuable insights to decision-makers in the banking industry. © 2024, Emerald Publishing Limited.Book Part Citation - Scopus: 3Communicating Value in Healthcare Marketing From a Social Media Perspective(Springer, 2022) Çağlıyor, S.; Tosun, P.; Uray, N.Sustainable healthcare policies and a developed healthcare industry are vital to countries’ competitiveness and productivity. The ongoing transformations in healthcare services and advances in health technologies and analytics make it clear that there is a pressing need for more collaborative and interdisciplinary efforts in the industry. This study aims to explore the effectiveness of online marketing communication for healthcare services in Turkey with regard to the value-driven marketing approach utilized by leading chain hospitals through an examination of two research questions: (1) Which messages are emphasized in the social media marketing communications of hospitals? (2) Which factors increase engagement with healthcare consumers on social media? To that end, we compiled the Facebook and Twitter posts of three of the largest hospital chains in Turkey for the last 5 years along with the interaction metrics of the posts, ultimately generating a dataset consisting of 9212 posts in total. Using Latent Dirichlet Allocation, we identified four main topics: Posts on holidays and special days/weeks promoting healthy lifestyles, informative posts about the symptoms and treatments of illnesses, posts containing statistics about diseases, and posts including news about the hospital in question. In the following stage, we carried out predictive analysis using three tree-based machine learning algorithms (decision trees, random forests, and gradient boosting trees) to predict total interaction and relative variable importance. Our model performed at an accuracy rate of 70%. The findings of this study indicate that contextual factors such as the number of followers may have more predictive power than content or interactivity factors. Hospitals use social media to improve their brand reputation and increase public awareness about health and critical diseases. The posts about holidays and special days and using links in the posts resulted in the most interaction. Message source was identified as an important factor, so different social media platforms should be treated as separate mediums in the design of marketing communication strategies and the different dynamics of those platforms should be considered instead of posting the same content on various platforms. As such, this research has valuable implications for marketing managers and administrators working in healthcare in terms of the design of their online marketing communication strategies. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.Book Part Citation - Scopus: 1From E-Satisfaction To E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes?(Springer, 2022) Demirbaş, E.; Gültekin, Salman, G.; Uray, N.; Gültekin Salman, GülberkSuccessive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers’ continuous adoption of online shopping, which has been specially accelerated as the result of the pandemic, is not likely to end or reduce after the Covid-19 passes, increasing volume and transaction in e-retailing make e-business more challenging. Under these circumstances, the most important requirement of sustainable development and profitability in e-business management is to retain loyal customers rather than one-time buyers. Hence, in an e-commerce setup, understanding the repurchase intention of consumers is essential in sustaining growth. Most previous studies have focused on one or two factors, ignoring the whole picture, depicting the most effective factors both e-satisfaction and e-repurchase intention. The main purpose of this study is to investigate the relationships between e-service quality, information quality, e-satisfaction, and e-repurchase intention by involving customer decision-making styles in the context. An online retailer, belonging to a large brick-and-mortar Turkish company was chosen to conduct the survey. Consequently, the data collected from the conveniently selected sample among the members of that e-retailer was used to test the research model using structural equation modeling. The results revealed efficiency, fulfillment, privacy, and information quality to influence both e-satisfaction and e-repurchase intention whereas after-sales e-services influencing e-satisfaction. Meanwhile, e-satisfaction mediates the relationship between the service quality of a website and e-repurchase intention. Furthermore, novelty and recreational shopping style attitude moderates the relationship between e-satisfaction and e-repurchase intention. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.Article Citation - WoS: 2Citation - Scopus: 2The Impact of the Characteristics of Self-Service Technologies on Customer Experience Quality: Insights for Airline Companies(Vysoka Skola Obchodni & Praze, 2024) Duran, Cem; Uray, Nimet; Alkilani, ShaymaaResearch on self-service technologies (SSTs) has not been fully developed, and it is still open to debate with many aspects concerning its effect on customer experience and potential outcomes empirically, especially in the airline industry. Studies regarding these technologies and their potential impact are needed in the airline industry as they represent an integral part of the tourism industry. Previous studies on the airline industry have merely focused on SSTs and their impact on customer adoption, tendency to use, and satisfaction. The SSTs have the capacity to influence how customers perceive their experience in the overall process of getting a service. Thus, customer experience quality (CXQ) is influenced by the perceived characteristics of SSTs. The literature on the impact of SSTs on CXQ is considerably limited in general, particularly in the airline industry. More research on this issue is needed, especially following the outbreak of COVID-19; thus, this study aims to investigate a model that integrates the impact of the perceived characteristics of SSTs as antecedents and outcomes of CXQ. The research design of this study is based on a mixed-method approach: a preliminary study consisting of two qualitative investigations and a main study through face-to-face questionnaires with airline passengers. Structural equation modeling (SEM) is applied to the data collected from passengers traveling with the airline company in Turkey (N=501) through questionnaires applied as mall intercepts. The results of this study include extending the CXQ dimensions to add consistency and institutionalism, hence contributing to the service and tourism literature. Furthermore, this research provides actionable insights for managers in airline businesses to invest more in SSTs to improve their CXQ, customer satisfaction, and positive word-ofmouth communication (WOM).Article Evaluating Green Marketing Practices in the Logistics Industry Under Type-2 Neutrosophic Fuzzy Environment(Elsevier Ltd, 2025) Faruk Görçün, Ö.F.; Ul Ain, N.; Kucukonder, H.; Durmusoglu, S.S.; Uray, N.; Tirkolaee, E.B.; Gorcun, Omer FarukThe logistics industry is under increasing pressure to implement Green Marketing (GM) strategies in response to growing environmental concerns and rising stakeholder expectations. Although international organizations and governments encourage the adoption of sustainability, practical decision support tools for executing GM strategies, particularly within logistics Small and Medium-Sized Enterprises (SMEs), remain underdeveloped. This study tries to advance the literature by introducing a novel hybrid Multi-Criteria Decision-Making (MCDM) framework that uniquely integrates Delphi, CRiteria Importance Through Inter-criteria Correlation (CRITIC), and Mixed Aggregation by cOmprehensive Normalization Technique (MACONT) methods with Type-2 Neutrosophic Numbers (T2NNs). Unlike prior fuzzy MCDM studies, this integration simultaneously incorporates subjective and objective weighting, preserves ordinal consistency, and explicitly manages higher-order uncertainty. The model is applied to evaluate the GM performance of logistics SMEs in Turkey, identify key evaluation criteria, and rank firms accordingly. Among the evaluated criteria, “Land usage” and “Investment in reducing greenhouse gas emissions” emerged as the most influential, while “Omsan Logistics” is identified as the top-performing firm in GM practices. The model's reliability is then confirmed through a two-phase sensitivity analysis, demonstrating robustness across different scenarios. The findings of this work provide significant implications for logistics managers, policymakers, and researchers aiming to enhance environmental performance and make informed decisions in complex and ambiguous operational environments. © 2025 Elsevier Ltd.Article Citation - WoS: 21Citation - Scopus: 38How To Engage Consumers Through Effective Social Media Use-Guidelines for Consumer Goods Companies From an Emerging Market(Universidad de Talca, 2021) Aydın, Gökhan; Uray, Nimet; Silahtaroğlu, GökhanThis study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal factors influencing consumer engagement (i.e., reposting, commenting on or liking posts), as an indicator of social media effectiveness, are considered in detail in the research model. Moreover, the model considers differences between industries as well as social media platforms. A total of 1130 posts made by four brands, two each from the durable goods and fast-moving consumer goods sectors, were collected from Facebook and Twitter in Turkey. Through predictive analysis, four different machine learning algorithms were utilized to develop easy-to-apply plans of action and strategies. The findings highlight the significant impact of videos, images, post frequency and interactivity on engagement. Furthermore, social media platforms and the brands themselves were found to be instrumental in influencing engagement levels, indicating that more than one formula is needed for effective social media management. The range and depth of the post-related factors (e.g., image type, video length, kind of interactivity) considered go far beyond those found in the significant majority of similar studies. Moreover, the unique setting and the novel data analysis algorithms applied set this study apart from similar ones. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.Article Citation - WoS: 3Citation - Scopus: 3Economic Contractions and Effectiveness of Marketing Activities: a Case From the Automotive Industry(Palgrave Macmillan Ltd, 2024) Uray, Nimet; Ulengin, Fusun; Ulengin, Burc; Beyhan, Hidayet; Sirkeci, Kubra; Aydin, Gizem KayaEnvironmental and market factors play an essential role in shaping the evaluation of the strategy and performance of organizations as well as moderating these relationships. This study examines how the effectiveness of different marketing actions changes in the passenger car industry by considering brand-based data during economic contraction, which most countries experience, especially during and after the COVID-19 era. Different marketing activities' effectiveness means examining each action's impact on performance. Performance is measured by sales volume and market share through quarterly data between 2010 and 2018, while advertising, pricing, and distribution are considered marketing actions in this study. The model is estimated using the fixed effect panel estimated generalized least square. The results support that price competitiveness and investing in advertising, including social media during recessions, are two critical factors enhancing performance through sales volume in the car segment covered in the study. In addition, distribution intensity positively influences the sales volume of each car brand and model, while this effect does not change during the recession. In the case of performance measurement through market share, the total impact of advertising expense on performance during a downturn is found to be zero in contrast to the sales volume-based analysis. The price-related result is found to be in a similar direction, while distribution hurts performance during economic contraction. Unlike most studies in the literature, the study offers the opportunity to discuss the impact of economic contradiction, both in an understudied industry and in a sub-sector/segment where competition and sales are intense.Master Thesis Yeni Girişimlerde Çalışanları Elde Tutma: Çalışan Perspektifi(2024) Kırmanı, Syed Beenısh Rızwan; Uray, NimetÇalışan değişimi, yeni kurulan girişimlerin sürdürülebilir büyümesini engelleyen kritik bir zorluktur. Ülkedeki bir start-up merkezi statüsüne rağmen Hindistan'ın Bengaluru kentindeki start-up girişimlerinin karşılaştığı çalışanları elde tutma sorununa katkıda bulunan spesifik faktörler hakkında sınırlı sayıda araştırma bulunmaktadır. Bu çalışma, dinamik start-up ekosistemindeki çalışanların işten ayrılma niyetlerini etkileyen çeşitli faktörleri incelemiştir. Kalitatif ve kantitatif verilere dayalı karma metod kullanılmıştır. Kantitatif araştırma ile, 50 çalışanı kapsayan bir anket yapılmıştır. Niteliksel içgörüler için ise Bengaluru merkezli çeşitli start-up'larda çalışan beş çalışanla yarı yapılandırılmış görüşmeler gerçekleştirilmiştir. Analiz sonuçları, iş-yaşam dengesinin, liderlik desteğinin ve kariyer geliştirme fırsatlarının, çalışanların işten ayrılma niyetinin temel belirleyicileri olduğunu ve bunun da yeni kurulan şirketlerde kalma oranını (çalışan elde tutma oranını) etkilediğini ortaya çıkarmıştır. İş arkadaşı desteğinin olumlu bir çalışma ortamını teşvik ettiği ve elde tutmaya katkıda bulunabileceği bulunmuş, ancak bu iki değişken arasında arasında güçlü bir korelasyon tespit edilememiştir. Çalışanlar arasında girişimcilik istekliliğinin yaygın olduğu ancak bu durumun cironun ana itici gücü olarak tanımlanmadığı saptanmıştır. Start-up'ların sunduğu kariyer geliştirme fırsatlarına erişim fırsatları çalışanlar tarafından takdirle karşılanmaktadır. Niteliksel bulgular, iş güvenliği kaygılarını, üst yönetimin desteğinin eksikliğini ve alt düzey çalışanlarla etkileşim eksikliğinin ana kaygılar olduğunu göstermiştir. Bunlara ek olarak, çalışanlar, geri bildirimi, gelişmiş iletişimi ve şeffaf hiyerarşik sistemi önemli görmektedir. Bu bulgulara dayanarak çalışma, Bengaluru'daki start-up'ların iş-yaşam dengesine öncelik vermesini, daha güçlü liderlik desteği sağlamasını, daha iyi kariyer geliştirme yolları sunmasını, destekleyici ve işbirlikçi bir çalışma ortamı geliştirmesini önermektedir. Bu sayede, çalışanın duygusal, psikolojik ve profesyonel refahı sağlanabilir ve çalışanların elde tutulması sağlanabilir. Bengaluru start-up'ları, bu faktörleri ele alarak, sonuçta firmalarının başarısına katkıda bulunacak yetenekli ve sadık iş gücünü ellerinde tutabilecektir.
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