Kozak, Metin

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KOZAK, Metin
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
Job Title
Prof. Dr.
Email Address
metin.kozak@khas.edu.tr
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Scholarly Output

52

Articles

40

Citation Count

207

Supervised Theses

0

Scholarly Output Search Results

Now showing 1 - 10 of 52
  • Article
    Citation Count: 0
    Turist-Turist Etkileşimi: Her Şey Dahil Otel Örneği
    (2023) Kozak, Metin; Günaydın, Yusuf; Kozak, Metin
    Bu araştırma, her şey dahil hizmeti sunan otel işletmelerinde turist-turist etkileşiminin nasıl gerçekleştiğini ve bu etkileşimin bireylere nasıl fayda sağladığını keşfetmek amacıyla yürütülmüştür. Bunun için nitel araştırma yaklaşımı benimsenmiş ve görüşme tekniği kullanılarak veri toplanmıştır. Veri toplama süreci 25 Mayıs–14 Ekim 2021 tarihleri arasında Bodrum’da her şey dahil hizmet veren beş yıldızlı bir otelde yüz yüze yürütülmüştür. Türkiye, Azerbaycan, Rusya, Ukrayna, Polonya, Hollanda, İran, Fransa ve Arnavutluk’tan turistlerin katıldığı araştırmada toplam 18 katılımcıdan veri toplanmıştır. Araştırmanın sonucunda, turistlerin pandemi döneminde dahi yeni yerler keşfetme, dinlenme ve sosyal etkileşime girme gibi beklentiler içerisinde olduğu anlaşılmıştır. Ayrıca, turistlerin sadece diğer otel misafirleriyle değil, aynı zamanda yerel halk ve otel çalışanlarıyla da sosyal temas kurma arzusunda oldukları belirlenmiştir. Diğer taraftan, otel içerisindeki turist-turist etkileşimini engelleyen temel unsurun yabancı dil sorunu olduğu keşfedilmiştir. Buna rağmen bazı turistlerin diğer turistlerle etkileşime girmek için özel bir çaba sarf ettiği görülmüştür. Sonuç olarak, turist-turist etkileşimi bireyin öznel iyi oluş duygusunu desteklemekte, yabancı dil bilgisinin gelişmesini sağlamakta, otelde yapılanlar/konuşulanlar hakkında bilgi sahibi olmasına imkân tanımakta ve tatilden haz almasına neden olmaktadır.
  • Article
    Citation Count: 3
    Meaning of luxury in hospitality: An analysis of multiple destinations
    (Elsevier, 2022) Kozak, Metin; Reis, Helena; Moro, Sergio; Kozak, Metin
    [Abstract Not Available]
  • Article
    Citation Count: 14
    Negotiating interdisciplinary practice under the COVID-19 crisis: opportunities and challenges for tourism research
    (Emerald Group Publishing Ltd, 2022) Kozak, Metin; Wen, Jun; Kozak, Metin; Jiang, Yangyang; Li, Zhiyong
    Purpose COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects of the pandemic. This global public health emergency requires interdisciplinary work to provide comprehensive insight into a rapidly changing situation. However, attempts to integrate the medical and social sciences have met several barriers. This paper aims to identify feasible research opportunities for interdisciplinary studies across tourism and public health regarding COVID-19. Design/methodology/approach This paper presents a critical review of the literature and generates corresponding conceptual and theoretical frameworks to provide an in-depth discussion. Findings Tourism-related issues of destination management policies and capital are addressed from an interdisciplinary perspective. The conclusions encourage interdisciplinary research into global health problems, which will promote tourism's renaissance and sustainable development while enhancing social welfare. Practical implications This study focuses on integrating tourism and public health to offer stakeholders recommendations regarding destination management and tourism industry recovery amid COVID-19. Originality/value This paper represents a frontier study, critically uncovering a host of innovative interdisciplinary research directions and tourism-focused collaboration opportunities related to COVID-19.
  • Book Part
    Citation Count: 0
    Accelerated trends in tourism marketing and tourist behaviour
    (Taylor and Francis, 2023) Kozak, Metin
    Despite its much longer historical background, particularly since the 1980s, the world of marketing has entered a new era, becoming more consumer-oriented. Thus, consumers have come to be at the centre of all production and marketing activities in the business world. In the first wave, commencing from the early 2000s, mass consumption has gained more emphasis with technology development. The tourism and hospitality industry have also been directly affected by such developments, and we have seen new ways of marketing methods and new types of tourism activities/products. As a second wave, one more feature of the 21st century is that it has mainly been dominated by either regional or global incidents such as terrorism and pandemic. Together with disseminating the latest pandemic worldwide, marketing methods and consumer behaviour have undergone another dramatic transformation once again. Its initial outcomes have been in practice now, e.g. more individualised lifestyles, more personalised marketing and consumerism, more concerns with regard to safety and security, greater awareness of fashion, and more engagement on social media. Consequently, this chapter aims to examine the new trends that are likely to be encountered in tourism marketing based on the possible changes in consumer behaviour in the light of the developments of the last two decades and two waves. © 2024 selection and editorial matter, Alastair M. Morrison and Dimitrios Buhalis.
  • Editorial
    Citation Count: 0
    INTRODUCTION TO THE SERIES
    (Taylor and Francis, 2024) Kozak, Metin; Kozak,M.
    [No abstract available]
  • Article
    Citation Count: 0
    Linear recruitment in tourism academia: when academic jobs "go sideways"
    (Emerald Group Publishing Ltd, 2024) Kozak, Metin; Smith, Simon; Wyatt, Brianna; Kozak, Metin; Kennell, James; Mandic, Ante
    PurposeThe recruitment and promotion of teaching academics in the UK is constrained by a complex array of career progression barriers. These barriers have led to an increasing trend of horizontal career (lack of) progression. The purpose of this paper is to reveal and discuss linearity and horizontality constrictions, challenges and issues impacting on potential careers in tourism academia.Design/methodology/approachThis study uses a leading UK national academic recruitment website to gather data and insights from across 137 posted jobs related to tourism between 2020 and 2022.FindingsThe main findings of this work note the constrictions of the UK academic job market and the consequences it poses for academics within tourism and beyond. It is proposed that future research to further understand the realities faced by academics is needed to prompt action for change to create more enriching career development.Originality/valueThe contribution of this study centres around sense making a phenomenon that exists but is not often talked about within academia (whether in tourism or beyond). For academics and managers, this paper presents an opportunity to reflect more holistically on careers with a view to instigating valuable change moving forward (for oneself or others). There is also a dearth of studies relating to career progression of tourism higher education educators.
  • Article
    Citation Count: 0
    Positioning five-star hotels in city destinations: The case of Istanbul, Turkey
    (Sage Publications Ltd, 2023) Kozak, Metin; Kozak, Metin
    Destinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions through the eyes of their customers. The aim of this study is to propose a method focusing on customer reviews and rates in order to help hotel businesses with assessment of their positioning strategies. The dataset included a selection of five-star hotels in Istanbul, a city destination of Turkey. Room rates and the findings from a thematic narrative analysis of TripAdvisor reviews from a cognitive and experiential perspective were combined to create a position map. The findings extend traditional classification systems and reveal three competitive groups of five-star hotels with specific attributes in a city destination. Other findings offer some insight for hotel and destination managers, enabling them to evaluate the performance of positioning strategies of five-star hotels in the market.
  • Article
    Citation Count: 0
    Determinants of Citations in Tourism and Hospitality Studies
    (inst Tourism, 2024) Kozak, Metin; Rodrigues, Paulo Manuel Marques; Kozak, Metin; Raposo, Pedro
    Citation metrics are frequently used to assess research and rank journals and researchers. Nevertheless, this is still a process with asymmetric information. Tourism research has matured within a small community and through a multidisciplinary scientific paradigm. This paper aims to understand the determinants of tourism research citation patterns. To this end, 101,968 papers within fifteen years (2004-2018) are analysed. Our empirical results suggest that authors' prestige, the multidisciplinary nature of research, and the impact factor of journals and bibliometric articles will likely increase an article's citations. This paper represents a step forward in understanding the citation formation process in tourism research.
  • Article
    Citation Count: 25
    Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective
    (Elsevier Sci Ltd, 2022) Kozak, Metin; Kozak, Metin
    This research investigates perceptions about online content attractiveness, interactive engagement and real time conversation capabilities through travel and tourism social media groups. The study hypothesizes that these factors affect the social media subscribers' attitudes toward the destinations' social media groups, their in-tentions to revisit them, and could even influence their social facilitation behaviors. The data was gathered from 923 Facebook (Meta) subscribers who were members of travel and tourism groups. A partial least squares (PLS) approach was used to reveal the validity and reliability of the chosen constructs. The findings suggest that Facebook subscribers were drawn to those groups that featured aesthetically pleasing content and to the ones that facilitated their engagement. This contribution implies that today's marketers ought to embrace digital transformation processes that are disrupting social network services (SNSs). Content curators are expected to continuously present appealing content in their social media posts, to interact with their followers in a timely manner, and to encourage positive social facilitation behaviors through online and offline channels.
  • Article
    Citation Count: 0
    Place solidarity: A case of the Türkiye earthquakes
    (Elsevier, 2024) Kozak, Metin; Hede, Anne-Marie; Kozak, Metin; Kock, Florian; Assaf, Albert
    [No Abstract Available]