Kozak, Metin
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KOZAK, Metin
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
Job Title
Prof. Dr.
Email Address
Main Affiliation
Advertising
Status
Current Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Sustainable Development Goals
11
SUSTAINABLE CITIES AND COMMUNITIES
1
Research Products
10
REDUCED INEQUALITIES
0
Research Products
9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
4
Research Products
12
RESPONSIBLE CONSUMPTION AND PRODUCTION
22
Research Products
2
ZERO HUNGER
0
Research Products
3
GOOD HEALTH AND WELL-BEING
2
Research Products
13
CLIMATE ACTION
0
Research Products
7
AFFORDABLE AND CLEAN ENERGY
0
Research Products
5
GENDER EQUALITY
0
Research Products
6
CLEAN WATER AND SANITATION
0
Research Products
8
DECENT WORK AND ECONOMIC GROWTH
23
Research Products
16
PEACE, JUSTICE AND STRONG INSTITUTIONS
1
Research Products
4
QUALITY EDUCATION
9
Research Products
15
LIFE ON LAND
2
Research Products
1
NO POVERTY
2
Research Products
14
LIFE BELOW WATER
7
Research Products
17
PARTNERSHIPS FOR THE GOALS
7
Research Products
Documents
253
Citations
9499
h-index
45
Documents
184
Citations
5490
Scholarly Output
86
Articles
52
Views / Downloads
1244/0
Supervised MSc Theses
1
Supervised PhD Theses
0
WoS Citation Count
478
Scopus Citation Count
681
WoS h-index
11
Scopus h-index
13
Patents
0
Projects
0
WoS Citations per Publication
5.56
Scopus Citations per Publication
7.92
Open Access Source
28
Supervised Theses
1
| Journal | Count |
|---|---|
| International Case Studies in Food Tourism | 5 |
| Interdisciplinary Research and Tourism | 4 |
| Journal of Global Health | 4 |
| Tourism Management | 3 |
| Tourism Marketing: The Experiential Perspective | 3 |
Current Page: 1 / 11
Scopus Quartile Distribution
Competency Cloud
86 results
Scholarly Output Search Results
Now showing 1 - 10 of 86
Article The 'Original Face': Visitors Experience in Buddhist Pilgrimage Tourism through the Lens of Zen Thought(Elsevier, 2026) Zhang, Hui; Wen, Jun; Huang, Keji; Kozak, Metin; Fan, YunyunThis study examines the visitors' experience while participating in the Dachaotai in Mount Wutai through the prism of Chinese Zen philosophy. Data was collected through participatory observation, in-depth interviews, and online texts. This study subsequently analyzed the data within the framework of the means-end chain model through which four attributes, six consequences, and three values were identified. The results showed that an attribute-consequence-value hierarchical value map of the original face could be constructed, and the formation process of visitors' original face was deduced. The value stratum of the experience regarding visitors' original face primarily encompassed "Free flow of thoughts", "Being in one's own mind", and "Epiphany",which could be interpreted within the principal tenets of Zen Buddhism. The research findings contribute to the existing body of knowledge about Buddhist pilgrimage tourism and bridge the gap that exists between Chinese Zen philosophy and tourist experience.Article Citation - Scopus: 6Managing Crisis in the Tourism Industry: How Pessimism Has Changed To Optimism?(Institute for Tourism, 2022) Günaydın,Y.; Kozak,M.This study aims to investigate how the coronavirus has resulted in harmful effects on the tourism industry and how it has most likely shaken the common traditional practices that the industry had followed for years. With a chronological order, this is a case study focusing on personal observations and also personal communication with hoteliers and retailers commencing from the early weeks to the end of 2020 in Turkey. The study has resulted in the categorization of risks, challenges and responses under 10 parts. The study also provides implications for the literature and the industry at the business and destination level altogether. © 2022 The Author(s)Article Alienation and Hedonic Values in Mass Tourism(Routledge Journals, Taylor & Francis LTD, 2025) Golcheshmeh, Sueheyla; Kozak, MetinThis study aims to reveal (1) the alienation of tourists, (2) whether locals experience alienation or not, and (3) the kind of relationship between alienation, hedonic consumption and hedonic wellbeing. The study employed a qualitative research method on two samples of locals and domestic tourists. Study findings demonstrate that locals' deprivation of hedonic consumption and alienation may negatively affect their hedonic wellbeing. Tourists may experience alienation because they hardly meet their hedonic consumption needs. The study contributes to the gap in the current tourism literature dealing with alienation, which tourists and residents can experience. The study also develops an understanding of the approaches to the subjects of tourist motivations, attitudes of locals, and impacts of tourism.Article Citation - WoS: 43Citation - Scopus: 57Functionality and Usability Features of Ubiquitous Mobile Technologies: the Acceptance of Interactive Travel Apps(Emerald Group Publishing Ltd, 2023) Camilleri, Mark Anthony; Troise, Ciro; Kozak, MetinPurposeCustomers are increasingly using mobile applications (apps) to compare prices of travel and hospitality services and to purchase their itineraries, tours and stays. This study aims to explore key factors affecting the individuals' perceptions on the usefulness of travel apps and sheds light on the causal paths predicting the individuals' dispositions to use them. Design/methodology/approachQuantitative data was gathered from 1,320 research participants, who were members of popular social media groups. They were analyzed through a composite-based partial least squares approach. FindingsThe results confirm that information quality, source credibility and the functionality of travel apps are significantly affecting the individuals' perceptions about their usefulness as well as their intentions to continue using them in future. They also indicate that there are highly significant indirect effects within the information technology adoption model. Research limitations/implicationsThis study integrates the information quality and source credibility factors from the information adoption model (IAM) with a functionality construct that was drawn from electronic service quality. This study examines their effects on the technology acceptance model (TAM)'s perceived usefulness and behavioral intentions. Practical implicationsThis research implies that there is scope for the travel service providers to enhance the quality and functionality of their mobile apps to improve their consumers' perceptions about the utilitarian value of these ubiquitous technologies. Originality/valueThis contribution raises awareness on the importance of incorporating a functionality construct in addition to IAM and/or TAM usability factors to better understand the individuals' dispositions to avail themselves of online content and/or to adopt interactive innovations. In this case, it implies that certain functionality features of travel apps, including their responsiveness and technical capabilities, can trigger users to increase their engagement with these mobile technologies on a habitual basis.Article Citation - WoS: 1Do We Worry About the Use of Artificial Intelligence and Plagiarism? Students' AI-Giarism Behaviour Through the Fraud Triangle(Elsevier Science Inc, 2026) Baser, Mirac Yucel; Kozak, Metin; Erdogan, Ibrahim HalilThe combination of AI and plagiarism is an emerging issue following the coining of the term AI-giarism. However, there has been little research that investigated the factors that lead students to engage in AIgiarism. In response to this gap, the present study adopts the fraud triangle framework to examine students' intentions toward AI-giarism and identify the underlying factors contributing to it. Data were collected from 312 students enrolled in 25 universities and analyzed using structural equation modelling. The results indicate that AI capacity, Justification of plagiarism, unawareness of AI deception, and academic pressure increase AI-giarism behaviour among students. In contrast to previous research, the study found no significant relationship between AI-giarism and either lax enforcement or a lack of understanding of AI. By offering empirical insights into the antecedents of AI-giarism, the present study advances the current body of literature, which has been more conceptual or student perception-centric.Article Citation - WoS: 4Citation - Scopus: 4Determinants of Citations in Tourism and Hospitality Studies(inst Tourism, 2024) Correia, Antonia; Rodrigues, Paulo Manuel Marques; Kozak, Metin; Raposo, PedroCitation metrics are frequently used to assess research and rank journals and researchers. Nevertheless, this is still a process with asymmetric information. Tourism research has matured within a small community and through a multidisciplinary scientific paradigm. This paper aims to understand the determinants of tourism research citation patterns. To this end, 101,968 papers within fifteen years (2004-2018) are analysed. Our empirical results suggest that authors' prestige, the multidisciplinary nature of research, and the impact factor of journals and bibliometric articles will likely increase an article's citations. This paper represents a step forward in understanding the citation formation process in tourism research.Review Citation - WoS: 7Citation - Scopus: 11From Mass Marketing To Personalized Digital Marketing in Tourism: a 2050 Horizon Paper(Emerald Group Publishing Ltd, 2024) Kozak, Metin; Correia, AntoniaPurpose - The academic background of tourism marketing dates back to the 1960s. There had been a slight increase in its capacity until the early 1990s. However, since then, it has boomed, reaching thousands of scientific journal articles and tens of scientific books published only in English each year. Therefore, this study aims to present how tourism marketing has progressed academically within the past 60 years over four waves and how this progress may move forward as the next wave. Design/methodology/approach - A bibliometric analysis grounds this study, which characterizes the past and present of tourism marketing research and anticipates the future. Content analysis, such as word clouds and social network analysis, was adopted to identify topic clusters and their connections. A total of 9,239 articles published between 1969 and 2024 were extracted from Scopus. Software packages such as VOSviewer were used to determine connections within topics. Findings - The authors have assessed the findings broadly. Four waves were from the late 1960s to the first quarter of 2000. In spite of the limited size of papers at the early stage, the last wave saw a boom and a diversified number and category of subjects studied. In each wave, new subjects were added to broaden the picture. Research limitations/implications - The discussion of findings is based only on those scientific papers published in English since 1969 but excludes the whole list of textbooks. Subsequent research should also consider all papers and textbooks released in different languages to have the broadest picture assessment worldwide. Practical implications - The study conveys various suggestions for industry practitioners and policymakers to focus on carefully assessing trends in marketing tourism services and how these may be shaped shortly. This may help practitioners and policymakers redesign their services and marketing strategies in light of future developments. Originality/value - This study continues a recent study published by Kozak (2023) that has been elaborated, particularly from the industry perspective. The current study examines the academic profile of all subjects investigated in the case of tourism marketing, but mainly in an academic sense. Accordingly, this paper outlines the facts and trends researchers may follow throughout the research frame published in the past six decades.Book Part Introduction To the Handbook of Tourism and Consumer Behavior(Edward Elgar Publishing Ltd., 2024) Zheng, D.; Kozak, M.; Wen, J.Tourism plays a crucial role in human activity and significantly impacts the economy. This introduction explores the historical development of tourism and the evolution of consumer behavior, emphasizing the close connection between tourism and consumer choices. Unlike traditional consumption, tourist behaviors are active and location-focused, influenced by various internal and external factors, prioritizing unique experiences and brand loyalty while reducing post-consumption waste. Through an examination of current global challenges and technological advancements, the chapter anticipates future shifts in tourist behavior, including post-pandemic therapeutic tourism, niche exploration for memorable travel experiences, the transition to tech-savvy ‘smart’ travelers, the impact of social media on travel decision-making, and the rise of responsible travel as a social norm. The chapter concludes by discussing the book’s scope and expressing gratitude for contributions. © The Editors and Contributors Severally 2024.Article Citation - Scopus: 8Comparing Efficiency in All-Inclusive and Bed and Breakfast Hotel Businesses: a Multi-Period Data Envelopment Analysis in Turkey(Emerald Publishing, 2022) Günaydın, Y.; Correia, A.; Kozak, MetinPurpose: This paper aims to understand the most efficient hotel system and why efficiency varies across years and between the two differing types of hotel businesses in Turkey. Design/methodology/approach: A data envelopment analysis (DEA) analysis was used to characterise the efficiency of all-inclusive (AI) and bed and breakfast (B&B) hotel businesses with one output (total revenue) and three inputs (labour, food and capital costs). The Malmquist approach is then used to discern changes in total efficiency (TTE) and intertemporal shifts in the efficiency frontier (technological change (Tch)). Findings: The results reveal that the AI hotel operates at 100% efficiency in the summer and year-round. The B&B hotel business operates at 89.6% with variable constant returns to scale during the summer and with 100% efficiency. The results of the Malmquist approach indicate that the total factor productivity grew in the years 2015, 2016, 2018 and 2019, while the other years were marked by inefficiency. Such increases were due to technical efficiency change (TEch) and Tch, which means that managerial and allocative efficiency (AE) were barely achieved. Slight differences were noted in the two time periods (all year and summer), suggesting that the scale of hotel businesses is prepared to operate all year round, and this calls for strategies to mitigate seasonality. Research limitations/implications: As to avenues for future research, the limitations of this study are threefold. First, the hotel businesses are not parallel in terms of the duration of their service offerings. Future research may consider including an AI hotel business that is in operation for the whole year. Second, businesses in Turkey are sceptical about sharing their data as it is considered confidential. However, to better generalise the results and encourage hoteliers to consider the positive outcomes of such analysis, the number of observations could be increased by considering more hotel businesses in both categories. Third, a mixture of data representing businesses operating in various countries may reflect if the efficiency scores vary internationally. Practical implications: Overall, AI hotel businesses are more attractive but less efficient than B&B. Furthermore, the external crisis impacts the efficiency of hotel businesses meaning that hotel managers could keep on exploring AI, perhaps educating their hosts not to waste or not offer huge quantities. Hotel managers may also need to enlarge their seasonal activities to ensure more efficiency. Social implications: Despite the intentions of AI hotel businesses to increase their profitability with a lower level of service quality, this study shows that the AI hotel business is very attractive but not so efficient due to the higher propensity of guests to consume food and beverages in excess that compromises the definition of efficiency as zero waste. AI is very attractive for family groups or those seeking the pleasure of relaxation at seaside resorts and is also very popular in Turkey. On the other hand, the B&B hotel business is more efficient but less attractive. Originality/value: The contributions of this paper are threefold. First, the authors analysed the efficiency and inefficiency of hotel businesses within nine years of operations. During this period, Turkey experienced first a tourism boom (2011–2014) followed by stagnation and subsequently a sharp decline due to political instability resulting in an (in)direct impact on tourism (2015–2019). Second, the authors compared the efficiency and inefficiency of AI and B&B hotel businesses. Third, the authors examined the effects of hotel management factors to ensure efficiency. © 2022, Yusuf Günaydın, Antónia Correia and Metin Kozak.Article Citation - WoS: 16Citation - Scopus: 26Tourism Motivation: a Complex Adaptive System(Elsevier, 2024) Khalilzadeh, Jalayer; Kozak, Metin; Del Chiappa, GiacomoThis article discusses the history and status quo of traditional tourism motivation theories as well as their shortcomings. By adopting a collective approach to motivation, this study proposes a framework that examines tourism motivations from a complex adaptive system's perspective. To conduct this study, the destinationmotivation semantic system was designed as a bipartite scale-free network that takes in inputs such as values, costs, benefits, experiences, reasons to avoid/approach, attitudes, and expectations, and delivers the outputs of motivational force (valence) and destination utility. Next, by employing expectancy and utility theories and applying the principles of information theory, statistical mechanics, and thermodynamics, several appraisals were developed to determine the system's state, structure, and functionality. Finally, a toy model that presents the empirical proof of the proposed framework is depicted.
