Mobile Learning in Higher Education: a Marketing Course Design Project in Austria

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Date

2013

Authors

Oberer, Birgit
Erkollar, Alptekin

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier Science Bv

Open Access Color

GOLD

Green Open Access

Yes

OpenAIRE Downloads

OpenAIRE Views

Publicly Funded

No
Impulse
Average
Influence
Top 10%
Popularity
Top 10%

Research Projects

Journal Issue

Abstract

The course concept introduced in this paper was implemented in 2011 in a university in Austria and shows an approach for integrating mobile learning modules in higher education. The results of the course as revealed in the research show the advantages as well as the potential for improvement of the system and its use in higher education. (C) 2013 The Authors. Published by Elsevier Ltd.

Description

Keywords

Mobile learning, Higher education, Marketing, E-Learning, Marketing, E-Learning, Mobile learning, higher education, marketing, Higher education

Turkish CoHE Thesis Center URL

Fields of Science

0301 basic medicine, 03 medical and health sciences, 05 social sciences, 0503 education

Citation

WoS Q

Scopus Q

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OpenCitations Citation Count
12

Source

Procedia - Social and Behavioral Sciences

Volume

93

Issue

Start Page

2125

End Page

2129
PlumX Metrics
Citations

CrossRef : 13

Captures

Mendeley Readers : 132

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8.17221659

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