Mobile learning in higher education: A marketing course design project in Austria

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Date

2013

Authors

Oberer, Bırgıt
Erkollar, Alptekin

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Elsevier Science Bv

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Abstract

The course concept introduced in this paper was implemented in 2011 in a university in Austria and shows an approach for integrating mobile learning modules in higher education. The results of the course as revealed in the research show the advantages as well as the potential for improvement of the system and its use in higher education. (C) 2013 The Authors. Published by Elsevier Ltd.

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Keywords

Mobile learning, Higher education, Marketing, E-Learning

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Citation

9

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N/A

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N/A

Source

Volume

93

Issue

Start Page

2125

End Page

2129