Mobile Learning in Higher Education: a Marketing Course Design Project in Austria
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Date
2013
Authors
Oberer, Birgit
Erkollar, Alptekin
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier Science Bv
Open Access Color
GOLD
Green Open Access
Yes
OpenAIRE Downloads
OpenAIRE Views
Publicly Funded
No
BIP! Indicators
Impulse
Average
Influence
Top 10%
Popularity
Top 10%
Abstract
The course concept introduced in this paper was implemented in 2011 in a university in Austria and shows an approach for integrating mobile learning modules in higher education. The results of the course as revealed in the research show the advantages as well as the potential for improvement of the system and its use in higher education. (C) 2013 The Authors. Published by Elsevier Ltd.
Description
Keywords
Mobile learning, Higher education, Marketing, E-Learning, Marketing, E-Learning, Mobile learning, higher education, marketing, Higher education
Turkish CoHE Thesis Center URL
Fields of Science
0301 basic medicine, 03 medical and health sciences, 05 social sciences, 0503 education
Citation
WoS Q
Scopus Q
OpenCitations Citation Count
12
Source
Procedia - Social and Behavioral Sciences
Volume
93
Issue
Start Page
2125
End Page
2129
PlumX Metrics
Citations
CrossRef : 13
Captures
Mendeley Readers : 132
Web of Science™ Citations
11
checked on Feb 07, 2026
Page Views
4
checked on Feb 07, 2026
Downloads
127
checked on Feb 07, 2026
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