Alienation and Hedonic Values in Mass Tourism

Abstract

This study aims to reveal (1) the alienation of tourists, (2) whether locals experience alienation or not, and (3) the kind of relationship between alienation, hedonic consumption and hedonic wellbeing. The study employed a qualitative research method on two samples of locals and domestic tourists. Study findings demonstrate that locals' deprivation of hedonic consumption and alienation may negatively affect their hedonic wellbeing. Tourists may experience alienation because they hardly meet their hedonic consumption needs. The study contributes to the gap in the current tourism literature dealing with alienation, which tourists and residents can experience. The study also develops an understanding of the approaches to the subjects of tourist motivations, attitudes of locals, and impacts of tourism.