Positioning five-star hotels in city destinations: The case of Istanbul, Turkey

dc.authorid Kozak, Metin/0000-0002-9866-7529
dc.authorid OZGEN, HANIM KADER SANLIOZ/0000-0002-5865-7553
dc.authorwosid Kozak, Metin/H-8361-2019
dc.authorwosid OZGEN, HANIM KADER SANLIOZ/F-5853-2015
dc.contributor.author Kozak, Metin
dc.contributor.author Kozak, Metin
dc.contributor.other Advertising
dc.date.accessioned 2023-10-19T15:12:31Z
dc.date.available 2023-10-19T15:12:31Z
dc.date.issued 2023
dc.department-temp [Sanlioz-Ozgen, Hanim Kader] Ozyegin Univ, Sch Appl Sci, Istanbul, Turkey; [Kozak, Metin] Kadir Has Univ, Sch Commun, Istanbul, Turkey en_US
dc.description.abstract Destinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions through the eyes of their customers. The aim of this study is to propose a method focusing on customer reviews and rates in order to help hotel businesses with assessment of their positioning strategies. The dataset included a selection of five-star hotels in Istanbul, a city destination of Turkey. Room rates and the findings from a thematic narrative analysis of TripAdvisor reviews from a cognitive and experiential perspective were combined to create a position map. The findings extend traditional classification systems and reveal three competitive groups of five-star hotels with specific attributes in a city destination. Other findings offer some insight for hotel and destination managers, enabling them to evaluate the performance of positioning strategies of five-star hotels in the market. en_US
dc.identifier.citationcount 0
dc.identifier.doi 10.1177/14673584221085704 en_US
dc.identifier.endpage 253 en_US
dc.identifier.issn 1467-3584
dc.identifier.issn 1742-9692
dc.identifier.issue 2 en_US
dc.identifier.scopus 2-s2.0-85132636371 en_US
dc.identifier.scopusquality Q1
dc.identifier.startpage 239 en_US
dc.identifier.uri https://doi.org/10.1177/14673584221085704
dc.identifier.uri https://hdl.handle.net/20.500.12469/5466
dc.identifier.volume 23 en_US
dc.identifier.wos WOS:000795785400001 en_US
dc.identifier.wosquality N/A
dc.khas 20231019-WoS en_US
dc.language.iso en en_US
dc.publisher Sage Publications Ltd en_US
dc.relation.ispartof Tourism and Hospitality Research en_US
dc.relation.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.scopus.citedbyCount 1
dc.subject Service Experience En_Us
dc.subject Consumer Reviews En_Us
dc.subject Social Media En_Us
dc.subject Price En_Us
dc.subject Hospitality En_Us
dc.subject Competition En_Us
dc.subject Satisfaction En_Us
dc.subject Tourism En_Us
dc.subject Impact En_Us
dc.subject Determinants En_Us
dc.subject Service Experience
dc.subject Consumer Reviews
dc.subject Social Media
dc.subject Price
dc.subject Hospitality
dc.subject hotel positioning en_US
dc.subject Competition
dc.subject city destinations en_US
dc.subject Satisfaction
dc.subject online reviews en_US
dc.subject Tourism
dc.subject room rates en_US
dc.subject Impact
dc.subject cognitive dimension en_US
dc.subject Determinants
dc.subject experiential dimension en_US
dc.title Positioning five-star hotels in city destinations: The case of Istanbul, Turkey en_US
dc.type Article en_US
dc.wos.citedbyCount 0
dspace.entity.type Publication
relation.isAuthorOfPublication dcedf2cc-e0ee-44f2-b11a-1282b33e8523
relation.isAuthorOfPublication.latestForDiscovery dcedf2cc-e0ee-44f2-b11a-1282b33e8523
relation.isOrgUnitOfPublication 12315289-78d6-47b5-924e-8aa1d0de1092
relation.isOrgUnitOfPublication.latestForDiscovery 12315289-78d6-47b5-924e-8aa1d0de1092

Files