Analysis of efficiency and performance of global retail supply chains using integrated fuzzy SWARA and fuzzy EATWOS methods

Abstract

The current paper aims to fill the two severe and significant gaps in the literature related to global retail chains. First, it presents the criteria set identified by performing comprehensive fieldwork together with experts highly experienced and have extensive knowledge of the retailing industry and a detailed literature review. Secondly, it proposes a robust, applicable, and powerful novel integrated MCDM framework dealing with many complicated uncertainties. As one of the significant practical and managerial implications, the current paper highlights the significance of sustainable retailing operations to better global retail chains. After the proposed model was implemented, a comprehensive sensitivity analysis was performed to test the validation of the model and its obtained results. According to the validation test results, A12 Walmart&ASDA has remained the best option for all scenarios. It has been observed that there are slight changes that did not change the overall results in the ranking performance of some decision alternatives. As a result, the analysis results prove that the proposed integrated fuzzy approach can be applied to solve highly complex decision-making problems encountered in various fields and the retailing industry.