Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective
dc.authorid | Kozak, Metin/0000-0002-9866-7529 | |
dc.authorid | Camilleri, Mark Anthony/0000-0003-1288-4256 | |
dc.authorwosid | Kozak, Metin/H-8361-2019 | |
dc.authorwosid | Camilleri, Mark Anthony/R-4574-2016 | |
dc.contributor.author | Kozak, Metin | |
dc.contributor.author | Kozak, Metin | |
dc.date.accessioned | 2023-10-19T15:11:42Z | |
dc.date.available | 2023-10-19T15:11:42Z | |
dc.date.issued | 2022 | |
dc.department-temp | [Camilleri, Mark Anthony] Univ Malta, Fac Media & Knowledge Sci, Dept Corp Commun, MSD-2080 Msida, Malta; [Camilleri, Mark Anthony] Business Sch, Bucchleuch Pl, Edinburgh EH8 9JS, Scotland; [Kozak, Metin] Kadir Has Univ, Sch Commun, Dept Advertising, TR-34083 Istanbul, Turkey | en_US |
dc.description.abstract | This research investigates perceptions about online content attractiveness, interactive engagement and real time conversation capabilities through travel and tourism social media groups. The study hypothesizes that these factors affect the social media subscribers' attitudes toward the destinations' social media groups, their in-tentions to revisit them, and could even influence their social facilitation behaviors. The data was gathered from 923 Facebook (Meta) subscribers who were members of travel and tourism groups. A partial least squares (PLS) approach was used to reveal the validity and reliability of the chosen constructs. The findings suggest that Facebook subscribers were drawn to those groups that featured aesthetically pleasing content and to the ones that facilitated their engagement. This contribution implies that today's marketers ought to embrace digital transformation processes that are disrupting social network services (SNSs). Content curators are expected to continuously present appealing content in their social media posts, to interact with their followers in a timely manner, and to encourage positive social facilitation behaviors through online and offline channels. | en_US |
dc.description.sponsorship | GDPR | en_US |
dc.description.sponsorship | This research was carried out in accordance with the principles stated in the Declaration of Helsinki and it is congruent with the Euro- pean Union?s (2016) General Data Protection Regulations (GDPR) . Ethical approval was obtained for all protocols from the Research Ethics Committee of the Faculty of Media and Knowledge Sciences, at the University of Malta, on 5th April 2021. | en_US |
dc.identifier.citation | 25 | |
dc.identifier.doi | 10.1016/j.techsoc.2022.102098 | en_US |
dc.identifier.issn | 0160-791X | |
dc.identifier.issn | 1879-3274 | |
dc.identifier.scopus | 2-s2.0-85136560125 | en_US |
dc.identifier.scopusquality | Q1 | |
dc.identifier.uri | https://doi.org/10.1016/j.techsoc.2022.102098 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12469/5181 | |
dc.identifier.volume | 71 | en_US |
dc.identifier.wos | WOS:000877379800010 | en_US |
dc.identifier.wosquality | Q1 | |
dc.khas | 20231019-WoS | en_US |
dc.language.iso | en | en_US |
dc.publisher | Elsevier Sci Ltd | en_US |
dc.relation.ispartof | Technology in Society | en_US |
dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.subject | Customer Engagement | En_Us |
dc.subject | Service Quality | En_Us |
dc.subject | Technology Acceptance | En_Us |
dc.subject | Moderating Role | En_Us |
dc.subject | Co-Creation | En_Us |
dc.subject | Consumers | En_Us |
dc.subject | Usage | En_Us |
dc.subject | Destination | En_Us |
dc.subject | Experiences | En_Us |
dc.subject | Intentions | En_Us |
dc.subject | Customer Engagement | |
dc.subject | Service Quality | |
dc.subject | Technology Acceptance | |
dc.subject | Moderating Role | |
dc.subject | Co-Creation | |
dc.subject | Online content | en_US |
dc.subject | Consumers | |
dc.subject | Social media | en_US |
dc.subject | Usage | |
dc.subject | Interactive engagement | en_US |
dc.subject | Destination | |
dc.subject | Social facilitation | en_US |
dc.subject | Experiences | |
dc.subject | Real-time conversation | en_US |
dc.subject | Intentions | |
dc.subject | Content attractiveness | en_US |
dc.title | Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective | en_US |
dc.type | Article | en_US |
dspace.entity.type | Publication | |
relation.isAuthorOfPublication | dcedf2cc-e0ee-44f2-b11a-1282b33e8523 | |
relation.isAuthorOfPublication.latestForDiscovery | dcedf2cc-e0ee-44f2-b11a-1282b33e8523 |
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