Social Media Marketing Web X.0 of Opportunities
| dc.contributor.author | Baruh, Lemi | |
| dc.date.accessioned | 2025-09-15T15:49:02Z | |
| dc.date.available | 2025-09-15T15:49:02Z | |
| dc.date.issued | 2009 | |
| dc.description.abstract | In recent years social media applications, which enable consumers to contribute to the world of online content, have grown in popularity. However, this growth is yet to be transformed into a sustainable commercial model. Starting with a brief overview of existing online advertising models, this chapter discusses the opportunities available for advertisers trying to reach consumers through social media. The chapter focuses on viral marketing as a viable option for marketers, reviews recent viral marketing campaigns, and offers recommendations for a successful implementation of social media marketing. In conclusion, the author examines future trends regarding the utilization of the emerging Semantic Web in marketing online. © 2025 Elsevier B.V., All rights reserved. | en_US |
| dc.identifier.doi | 10.4018/978-1-60566-984-7.ch150 | |
| dc.identifier.isbn | 9781605669854 | |
| dc.identifier.isbn | 9781605669847 | |
| dc.identifier.scopus | 2-s2.0-105013300354 | |
| dc.identifier.uri | https://doi.org/10.4018/978-1-60566-984-7.ch150 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12469/7489 | |
| dc.language.iso | en | en_US |
| dc.publisher | IGI Global | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.subject | Commerce | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Marketplaces | en_US |
| dc.subject | Advertising Models | en_US |
| dc.subject | Advertizers | en_US |
| dc.subject | Commercial Models | en_US |
| dc.subject | Marketing Campaign | en_US |
| dc.subject | Media Application | en_US |
| dc.subject | Online Advertizing | en_US |
| dc.subject | Online Content | en_US |
| dc.subject | Social Media | en_US |
| dc.subject | Social Media Marketings | en_US |
| dc.subject | Viral Marketing | en_US |
| dc.subject | Social Networking (Online) | en_US |
| dc.title | Social Media Marketing Web X.0 of Opportunities | en_US |
| dc.type | Book Part | en_US |
| dspace.entity.type | Publication | |
| gdc.author.institutional | Baruh, Lemi | |
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| gdc.description.department | Kadir Has University | en_US |
| gdc.description.departmenttemp | [Baruh] Lemi, Kadir Has Üniversitesi, Istanbul, Turkey | en_US |
| gdc.description.endpage | 2316 | en_US |
| gdc.description.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| gdc.description.scopusquality | N/A | |
| gdc.description.startpage | 2305 | en_US |
| gdc.description.volume | 4 | en_US |
| gdc.description.wosquality | N/A | |
| gdc.identifier.openalex | W4250234694 | |
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