The Genderization of American Political Parties in Presidential Election Coverage on Network Television (1992-2020)
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Date
2022
Authors
Bas, Ozen
Journal Title
Journal ISSN
Volume Title
Publisher
Usc Annenberg Press
Abstract
This content analysis investigates the genderization of political parties in network news coverage of U.S. presidential campaigns over the past 28 years. Based on Bem's seminal Sex-Role Inventory, classic news values and leadership qualities were operationalized as masculine, feminine, and gender-neutral. Republicans were presented as more masculine and less feminine and gender-neutral than Democrats. These trends fluctuated some, but the differences between parties intensified over the course of the 8 presidential elections. The findings have implications for future studies that investigate the viability of gendered and transgendered candidates against the backdrop of political party identity.
Description
Keywords
Gender Stereotypes, Women Candidates, Masculinity, Feminine, Images, Gender Stereotypes, Bem's Sex-Role Inventory, Women Candidates, gender, Masculinity, news frames, Feminine, elections, Images, content analysis
Turkish CoHE Thesis Center URL
Citation
0
WoS Q
Q3
Scopus Q
Q1
Source
International Journal of Communication
Volume
16
Issue
Start Page
2080
End Page
2102