The Genderization of American Political Parties in Presidential Election Coverage on Network Television (1992-2020)

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Date

2022

Authors

Bas, Ozen

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Publisher

Usc Annenberg Press

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Abstract

This content analysis investigates the genderization of political parties in network news coverage of U.S. presidential campaigns over the past 28 years. Based on Bem's seminal Sex-Role Inventory, classic news values and leadership qualities were operationalized as masculine, feminine, and gender-neutral. Republicans were presented as more masculine and less feminine and gender-neutral than Democrats. These trends fluctuated some, but the differences between parties intensified over the course of the 8 presidential elections. The findings have implications for future studies that investigate the viability of gendered and transgendered candidates against the backdrop of political party identity.

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Keywords

Gender Stereotypes, Women Candidates, Masculinity, Feminine, Images, Gender Stereotypes, Bem's Sex-Role Inventory, Women Candidates, gender, Masculinity, news frames, Feminine, elections, Images, content analysis

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0

WoS Q

Q3

Scopus Q

Q1

Source

International Journal of Communication

Volume

16

Issue

Start Page

2080

End Page

2102