Introduction: Understanding Experiential Marketing
| dc.contributor.author | Correia, A. | |
| dc.contributor.author | Kozak, M. | |
| dc.date.accessioned | 2025-12-15T15:39:19Z | |
| dc.date.available | 2025-12-15T15:39:19Z | |
| dc.date.issued | 2025 | |
| dc.identifier.isbn | 9781917433655 | |
| dc.identifier.isbn | 9781917433662 | |
| dc.identifier.scopus | 2-s2.0-105020654066 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12469/7672 | |
| dc.language.iso | en | en_US |
| dc.publisher | Goodfellow Publishers Ltd | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Introduction: Understanding Experiential Marketing | en_US |
| dc.type | Editorial | en_US |
| dspace.entity.type | Publication | |
| gdc.author.institutional | Kozak, Metin | |
| gdc.author.scopusid | 12140006700 | |
| gdc.author.scopusid | 7102680984 | |
| gdc.description.department | Kadir Has University | en_US |
| gdc.description.departmenttemp | [Correia] Antónia H., Universidade do Algarve, Faro, Faro, Portugal; [Kozak] Metin, School of Communication, Kadir Has Üniversitesi, Istanbul, Turkey | en_US |
| gdc.description.endpage | XI | en_US |
| gdc.description.publicationcategory | Diğer | en_US |
| gdc.description.startpage | VII | en_US |
| gdc.description.wosquality | N/A | |
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