Analysis and implications of the giant component for an online interactive platform

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2016

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International Business Information Management Association, IBIMA

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Abstract

This research is concerned with practical and research challenges related to understanding the nature of online interactive platforms. So-called network science is adopted to investigate the very nature of these systems as complex systems. In this regard, we examine an online interactive health network and show that the interactive platform examined exhibits essential structural properties that characterize most real complex networks. We basically look into the largest connected component, so-called a giant component (GC), to better understand how the representative network has established. In particular, we apply dynamic network analysis to investigate how the GC has evolved over time. We identify a particular pattern towards emerging a GC. Implications of the patterns have been elaborated from a management perspective. We recommend that the basic stages of the emergence of the GC might be of interest to platform managers while evaluating performance of online platforms.

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Keywords

Online interactive platform, Online social networks, Theory of network

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Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth -- 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth -- 9 November 2016 through 10 November 2016 -- Seville -- 126153

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Start Page

2890

End Page

2904