Case Study 8: IGaranti: Expanding the Frontiers of Mobile Banking Innovation

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dc.contributor.authorOzturkcan, Selcen
dc.contributor.authorTunçalp, Deniz
dc.date.accessioned2019-06-28T11:10:48Z
dc.date.available2019-06-28T11:10:48Z
dc.date.issued2016
dc.departmentFakülteler, İşletme Fakültesi, Yönetim Bilişim Sistemleri Bölümüen_US
dc.description.abstractiGaranti have claimed many awards and recognitions in addition to the wide press coverage. Two years into its launch iGaranti counted for an active user base of 110 k. However the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement. © Springer International Publishing Switzerland 2017.en_US]
dc.identifier.citation1
dc.identifier.doi10.1007/978-3-319-32970-3_10en_US
dc.identifier.endpage106
dc.identifier.isbn9783319329703
dc.identifier.isbn9783319329680
dc.identifier.scopus2-s2.0-85017576173en_US
dc.identifier.scopusqualityN/A
dc.identifier.startpage89en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/1314
dc.identifier.urihttps://doi.org/10.1007/978-3-319-32970-3_10
dc.identifier.wosqualityN/A
dc.language.isoenen_US
dc.publisherSpringer International Publishingen_US
dc.relation.journalServices Marketing Cases in Emerging Marketsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleCase Study 8: IGaranti: Expanding the Frontiers of Mobile Banking Innovationen_US
dc.typeBook Parten_US
dspace.entity.typePublication

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