Utilitarian motivations to engage with travel websites: an interactive technology adoption model

dc.authoridCamilleri, Mark Anthony/0000-0003-1288-4256;
dc.authorwosidCamilleri, Mark Anthony/R-4574-2016
dc.authorwosidKozak, Metin/HKO-9006-2023
dc.contributor.authorKozak, Metin
dc.contributor.authorKozak, Metin
dc.date.accessioned2023-10-19T15:11:45Z
dc.date.available2023-10-19T15:11:45Z
dc.date.issued2023
dc.department-temp[Camilleri, Mark Anthony] Univ Malta, Dept Corp Commun, Msida, Malta; [Camilleri, Mark Anthony] Univ Edinburgh, Business Sch, Edinburgh, Scotland; [Camilleri, Mark Anthony] Northwestern Univ, Medill Sch Journalism Media & Integrated Mkt Commu, Evanston, IL 60208 USA; [Kozak, Metin] Kadir Has Univ, Sch Commun, Dept Advertising, Istanbul, Turkeyen_US
dc.description.abstractPurposeThis study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the consumers' utilitarian motivations to continue using them in the future. Design/methodology/approachA structured survey questionnaire was used to gather data from 1,287 online users, who were members of two popular social media groups. The methodology relied on a partial least squares approach to analyze the causal relationships within an extended information adoption model (IAM). FindingsThe findings reveal that the research participants perceive the utility of interactive travel websites and are willing to continue using them, particularly the responsive ones. The research participants suggest that these sites are easy to use, capture their attention and offer them useful information on various tourism services. The results also indicate that they appreciate their source credibility (in terms of their trustworthiness and expertise of their curators) as well as their quality content. Research limitations/implicationsThis study integrates key measures from the IAM with a perceived interactivity construct, to better understand the individuals' acceptance and use of interactive websites. Practical implicationsThis research implies that service businesses ought to have engaging websites that respond to consumer queries in a timely manner. Hence, they should offer a seamless experience to their visitors to encourage loyal behaviors and revisit intentions to their online domains. Originality/valueTo the best of the authors' knowledge, there are no other studies that incorporated an interactive engagement construct with key constructs from IAM and from the technology acceptance model (TAM). This contribution underlines the importance of measuring the individuals' perceptions about the engagement capabilities of interactive media when investigating information and/or technology adoption.en_US
dc.description.sponsorshipUniversity of Malta Research Funds (AWRF2022); [AWRF2022]en_US
dc.description.sponsorshipThis research was supported through the University of Malta Research Funds (AWRF2022).en_US
dc.identifier.citation11
dc.identifier.doi10.1108/JSM-12-2021-0477en_US
dc.identifier.endpage109en_US
dc.identifier.issn0887-6045
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85144062342en_US
dc.identifier.scopusqualityQ1
dc.identifier.startpage96en_US
dc.identifier.urihttps://doi.org/10.1108/JSM-12-2021-0477
dc.identifier.urihttps://hdl.handle.net/20.500.12469/5202
dc.identifier.volume37en_US
dc.identifier.wosWOS:000897850200001en_US
dc.identifier.wosqualityQ2
dc.khas20231019-WoSen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofJournal of Services Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectElaboration Likelihood ModelEn_Us
dc.subjectOnline Consumer ReviewsEn_Us
dc.subjectSocial MediaEn_Us
dc.subjectSource CredibilityEn_Us
dc.subjectInformation QualityEn_Us
dc.subjectCustomer EngagementEn_Us
dc.subjectVirtual CommunitiesEn_Us
dc.subjectTourism WebsitesEn_Us
dc.subjectService QualityEn_Us
dc.subjectModerating RoleEn_Us
dc.subjectElaboration Likelihood Model
dc.subjectOnline Consumer Reviews
dc.subjectSocial Media
dc.subjectSource Credibility
dc.subjectInformation Quality
dc.subjectInformation qualityen_US
dc.subjectCustomer Engagement
dc.subjectSource credibilityen_US
dc.subjectVirtual Communities
dc.subjectPerceived interactivityen_US
dc.subjectTourism Websites
dc.subjectInformation adoption modelen_US
dc.subjectService Quality
dc.subjectTechnology acceptance modelen_US
dc.subjectModerating Role
dc.subjectConsumer experienceen_US
dc.titleUtilitarian motivations to engage with travel websites: an interactive technology adoption modelen_US
dc.typeArticleen_US
dspace.entity.typePublication
relation.isAuthorOfPublicationdcedf2cc-e0ee-44f2-b11a-1282b33e8523
relation.isAuthorOfPublication.latestForDiscoverydcedf2cc-e0ee-44f2-b11a-1282b33e8523

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