Hizmet Sektöründe Müşteri Memnuniyetinin Pazarlamaya Etkisi

dc.contributor.advisor Altuner, Doğan en_US
dc.contributor.author Midilli, Özlem
dc.date.accessioned 2019-07-12T08:39:14Z en_US
dc.date.available 2019-07-12T08:39:14Z en_US
dc.date.issued 2011 en_US
dc.department Enstitüler, Lisansüstü Eğitim Enstitüsü en_US
dc.department-temp Kadir Has University : Graduate School of Social Sciences : MBA en_US
dc.description.abstract Arastirma betimsel yontemde tarama modelinde bir arastirmadir. Arastirmanin amaci hizmet sektorunde musteri memnuniyetinin pazarlamaya etkisini incelemektir. Arastirmada bu amaca ulasabilek icin musteri memnuniyetinin boyutlarini belirleyerek bu boyutlar arasindaki iliskileri incelemek hedeflenmistir. Boyutlararasi iliskinin incelenmesinde nedensellik etkilerinin ele alinmasina oncelik verilmistir. Arastirmada ayrica musteri memnuniyetinin boyutlarinin musterilerin ozelliklerine gore nasil farklilastigi musteri memnuniyeti boyutlarinin hangi musteri ozelliklerinden ve ne derece etkilendikleri arastirilmistir. en_US
dc.description.abstract This study is a descriptive method survey modelled research. Purpose of study is to analyze effect of customer satisfaction on marketing in service industry. In order to that it is aimed to determine dimensions of customer satisfaction and to analyze relations among them. Causality effects have priority in those multidimensional relationship analyses. It is also studied how customer satisfaction differs as per customer characteristics, in what degree customer satisfaction is affected by which customer characteristics. en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/2308
dc.identifier.yoktezid 277349 en_US
dc.language.iso tr en_US
dc.publisher Kadir Has Üniversitesi en_US
dc.relation.publicationcategory Tez en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.title Hizmet Sektöründe Müşteri Memnuniyetinin Pazarlamaya Etkisi en_US
dc.type Master Thesis en_US
dspace.entity.type Publication

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