Enhancing Real Estate Listings Through Image Classification and Enhancement: a Comparative Study

Abstract

We extended real estate property listings on the online prop-tech platform. On the platform, the images were classified into the specified classes according to quality criteria. The necessary interventions were made by measuring the platform’s appropriateness level and increasing the advertisements’ visual appeal. A dataset of 3000 labeled images was utilized to compare different image classification models, including convolutional neural networks (CNNs), VGG16, residual networks (ResNets), and the LLaVA large language model (LLM). Each model’s performance and benchmark results were measured to identify the most effective method. In addition, the classification pipeline was expanded using image enhancement with contrastive unsupervised representation learning (CURL). This method assessed the impact of improved image quality on classification accuracy and the overall attractiveness of property listings. For each classification model, the performance was evaluated in binary conditions, with and without the application of CURL. The results showed that applying image enhancement with CURL enhances image quality and improves classification performance, particularly in models such as CNN and ResNet. The study results enable a better visual representation of real estate properties, resulting in higher-quality and engaging user listings. They also underscore the importance of combining advanced image processing techniques with classification models to optimize image presentation and categorization in the real estate industry. The extended platform offers information on the role of machine learning models and image enhancement methods in technology for the real estate industry. Also, an alternative solution that can be integrated into intelligent listing systems is proposed in this study to improve user experience and information accuracy. The platform proves that artificial intelligence and machine learning can be integrated for cloud-distributed services, paving the way for future innovations in the real estate sector and intelligent marketplace platforms. © 2025 by the authors.