Corporations as Diplomatic Actors: Conceptualizing International Communication Tools

dc.contributor.authorSevin, Efe
dc.contributor.authorKaraca, Hazal Sena
dc.date.accessioned2019-06-28T11:10:48Z
dc.date.available2019-06-28T11:10:48Z
dc.date.issued2016
dc.departmentFakülteler, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümüen_US
dc.description.abstractThis chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically, the chapter will provide details about three concepts: lobbying, nation brands, and commercial diplomacy. The research objective is to propose a conceptual framework that (i) explains when and how a specific tool should be used and (ii) demonstrates the inherent connection between the tools. The main assumption in this research is that communication is an essential aspect of conducting international businesses. There are two different categories at the center of these communication attempts. First, MNCs address politicians and other key decision-makers within the local political systems in order to start their businesses. Second, local populations should be persuaded to consume their goods and services. The focus in this chapter is the interplay between the three communication tools that are used to address these two audiences. It is argued that even though there are differences between the needs and expectations of decision-makers and consumers, the communication campaigns used to address one audience affects the other.en_US]
dc.identifier.citation3
dc.identifier.doi10.4018/978-1-4666-9806-2.ch019en_US
dc.identifier.endpage366
dc.identifier.isbn9781466698079
dc.identifier.isbn1466698063
dc.identifier.isbn9781466698062
dc.identifier.scopus2-s2.0-84981737321en_US
dc.identifier.scopusqualityN/A
dc.identifier.startpage349en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/1311
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-9806-2.ch019
dc.identifier.wosqualityN/A
dc.institutionauthorSevin, Efeen_US
dc.institutionauthorKaraca, Hazal Senaen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.journalHandbook of Research on Impacts of International Business and Political Affairs on the Global Economyen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleCorporations as Diplomatic Actors: Conceptualizing International Communication Toolsen_US
dc.typeBook Parten_US
dspace.entity.typePublication

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Multinational Corporations as Diplomatic Actors: Conceptualizing International Communication Tools