Halkla ilişkiler yönetiminde dijital dönüşüm

dc.contributor.advisorAkser, Muraten_US
dc.contributor.authorAkser, Ali Murat
dc.date.accessioned2019-07-12T08:40:41Zen_US
dc.date.available2019-07-12T08:40:41Zen_US
dc.date.issued2013en_US
dc.departmentEnstitüler, Lisansüstü Eğitim Enstitüsü, İletişim Bilimleri Ana Bilim Dalıen_US
dc.department-tempKadir Has University : Graduate School of Social Sciencesen_US
dc.description.abstractBu calisma Butunlesik Pazarlama Ýletisimi sonrasinda halkla iliskilerin internetin halkla iliskiler uzmanlari tarafindan da mesajlarini iletmekte kullanilmasina davet ettigini gostermektedir. Mevcut durumda yayinlarin online ile iliskisi goz onunde bulunduruldugunda halkla iliskiler sirketlerinin bu yeni akima ayak uydurabilmesi icin iletisim calismalarina internet uzerinden cesitlilik getirmeleri gerektigi gorulmustur.en_US
dc.description.abstractThis study shows that with the coming of the internet public relations managers now have to use methods belonging to Integrated Marketing Communications in conveying their messages. Considering the current situation, the relationship between offline and online media in public relations companies have shifted towards the merger of a new flow of communication diversity over the internet.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/2433
dc.identifier.yoktezid331928en_US
dc.language.isotren_US
dc.publisherKadir Has Üniversitesien_US
dc.relation.publicationcategoryTezen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectSosyal medyaen_US
dc.subjectDijitalen_US
dc.subjectHalkla ilişkileren_US
dc.subjectSocial mediaen_US
dc.subjectDigitalen_US
dc.subjectPublic relationsen_US
dc.titleHalkla ilişkiler yönetiminde dijital dönüşümen_US
dc.typeMaster Thesisen_US
dspace.entity.typePublication
relation.isAuthorOfPublicationa4e8c583-7d16-4749-b7e2-8850c6385c7d
relation.isAuthorOfPublication.latestForDiscoverya4e8c583-7d16-4749-b7e2-8850c6385c7d

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