THE INFINITE WARDROBE: FEMALE CONSUMERS' VALUE PERCEPTIONS REGARDING COLLABORATIVE CONSUMPTION OF APPAREL
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Date
2021
Authors
Sirkeci, Kubra
Arikan, Esra
Journal Title
Journal ISSN
Volume Title
Publisher
Walter De Gruyter Gmbh
Abstract
Understanding the potential factors and underlying mechanisms to engage in collaborative consumption practices has become a significant concern for academics and practitioners. However, collaborative consumption research is still considered in its early stage; thus, further research is needed. Based on this need, this study extends existing research by providing empirical support for the importance of value perceptions and empathy on female consumers' attitudes and behavioral intentions to engage in collaborative consumption in the apparel industry. This study also shows a significant moderating effect for materialism and the need for uniqueness in the collaborative consumption of apparel. These findings are believed to be particularly valuable in contributing to the broader literature on collaborative consumption and guiding, especially practitioners, to develop strategic tactics for motivating consumers to engage in collaborative consumption practices.
Description
Keywords
Sharing Economy, Fashion Consumption, Management Research, People Participate, Motives, Empathy, Models, Motivations, Engagement, Framework, Sharing Economy, Fashion Consumption, Management Research, People Participate, Motives, Collaborative consumption, Empathy, value, Models, empathy, Motivations, materialism, Engagement, need for uniqueness, Framework, apparel
Turkish CoHE Thesis Center URL
Citation
1
WoS Q
N/A
Scopus Q
Q3
Source
South East European Journal of Economics and Business
Volume
16
Issue
2
Start Page
150
End Page
170