THE INFINITE WARDROBE: FEMALE CONSUMERS' VALUE PERCEPTIONS REGARDING COLLABORATIVE CONSUMPTION OF APPAREL

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Date

2021

Authors

Sirkeci, Kubra
Arikan, Esra

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Publisher

Walter De Gruyter Gmbh

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Abstract

Understanding the potential factors and underlying mechanisms to engage in collaborative consumption practices has become a significant concern for academics and practitioners. However, collaborative consumption research is still considered in its early stage; thus, further research is needed. Based on this need, this study extends existing research by providing empirical support for the importance of value perceptions and empathy on female consumers' attitudes and behavioral intentions to engage in collaborative consumption in the apparel industry. This study also shows a significant moderating effect for materialism and the need for uniqueness in the collaborative consumption of apparel. These findings are believed to be particularly valuable in contributing to the broader literature on collaborative consumption and guiding, especially practitioners, to develop strategic tactics for motivating consumers to engage in collaborative consumption practices.

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Keywords

Sharing Economy, Fashion Consumption, Management Research, People Participate, Motives, Empathy, Models, Motivations, Engagement, Framework, Sharing Economy, Fashion Consumption, Management Research, People Participate, Motives, Collaborative consumption, Empathy, value, Models, empathy, Motivations, materialism, Engagement, need for uniqueness, Framework, apparel

Turkish CoHE Thesis Center URL

Citation

1

WoS Q

N/A

Scopus Q

Q3

Source

South East European Journal of Economics and Business

Volume

16

Issue

2

Start Page

150

End Page

170