Social Media Adoption: A Process-Based Approach

dc.contributor.authorA. Bısson, Chrıstophe Louıs
dc.contributor.authorSeraj, Mina
dc.contributor.authorKuşçu, Asli
dc.contributor.authorYavuz, Ramazan
dc.contributor.authorKoch, Stefan
dc.contributor.authorBisson, Christophe
dc.date.accessioned2019-06-27T08:02:01Z
dc.date.available2019-06-27T08:02:01Z
dc.date.issued2016
dc.departmentFakülteler, İşletme Fakültesi, Yönetim Bilişim Sistemleri Bölümüen_US
dc.description.abstractThis research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment size and ownership as well as its consequence of intention to increase resources dedicated to social media. Based on data from 310 Turkish small and medium enterprises the study first develops a conceptual framework on the pillars of internal and external stakeholder focus as well as relationship and information oriented implementation. Based on these two dimensions it discusses the novel concepts of social customer relations social stakeholder communication social intelligence and social responsiveness related to SMA. The study further indicates that ownership type and micro environment play a role in SMA and that path dependence exists in the interplay of current adoption and future intentions.en_US]
dc.identifier.citation10
dc.identifier.doi10.1080/10919392.2016.1228361en_US
dc.identifier.endpage363
dc.identifier.issn1091-9392en_US
dc.identifier.issn1532-7744en_US
dc.identifier.issn1091-9392
dc.identifier.issn1532-7744
dc.identifier.issue4
dc.identifier.scopus2-s2.0-84992028937en_US
dc.identifier.scopusqualityQ2
dc.identifier.startpage344en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/530
dc.identifier.urihttps://doi.org/10.1080/10919392.2016.1228361
dc.identifier.volume26en_US
dc.identifier.wosWOS:000386709300004en_US
dc.identifier.wosqualityQ3
dc.institutionauthorBisson, Christopheen_US
dc.language.isoenen_US
dc.publisherTaylor & Francis Incen_US
dc.relation.journalJournal of Organizational Computing and Electronic Commerceen_US
dc.relation.publicationcategoryDiğeren_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectSMEsen_US
dc.subjectSocial Intelligenceen_US
dc.subjectSocial Media Adoptionen_US
dc.subjectSocial Media Communicationsen_US
dc.subjectTechnology Adoptionen_US
dc.titleSocial Media Adoption: A Process-Based Approachen_US
dc.typeReviewen_US
dspace.entity.typePublication
relation.isAuthorOfPublication020945e6-991f-4ffd-9772-ae1d7018acaa
relation.isAuthorOfPublication.latestForDiscovery020945e6-991f-4ffd-9772-ae1d7018acaa

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