Exploring Switching Factors for Mobile Number Portability: a Survey

dc.contributor.author Khaliq, Imran Hameed
dc.contributor.author Can, Cihangir
dc.contributor.author Mahmood, Hafiz Zahid
dc.contributor.author Malik, Summaira
dc.contributor.author Jan, Malik Jahangir
dc.contributor.author Zameer, Asif
dc.contributor.other Visual Communication Design
dc.date.accessioned 2019-06-27T08:01:17Z
dc.date.available 2019-06-27T08:01:17Z
dc.date.issued 2017
dc.department Fakülteler, İletişim Fakültesi, Yeni Medya Bölümü en_US
dc.description.abstract Pakistan's mobile phone market is one of the world's fastest growing markets with a subscriber base of 137 million users. Competition in the country's telecommunication industry is dominated by four players and customer demand is high. In addition Pakistan is the first country in South Asia to have implemented Mobile Number Portability (MNP) in March 2007. MNP is a facility that allows mobile subscribers to switch between service providers without changing their existing phone numbers. Mobile phone service provider's selection may be influenced by various factors. Therefore this research was undertaken to explore factors affecting MNP and to determine which factors were most influential in the selection of mobile phone service providers in a developing economy like Pakistan. Moreover the study also probed into differences in customer perceptions between pre-paid and post-paid customers. This exploratory study is based on primary data collected from 300 customers using services of different cellular companies who had experienced MNP facility. Factor analysis was carried out on obtained data and reliability of the resultant scale was verified to achieve the objectives of the study. The outcome of this research provided a concise framework of the various dimensions of customer choice. Contrary to previous researches the result of this study indicated that infrastructural services customer relationships call quality and promotional packages were the most important factors affecting MNP. However price of services was found less important factor in selection of telecommunication service providers. This study also showed that pre-paid and post-paid customers can be significantly different for many value-added services and promotional tools. (C) 2017 The Authors. Published by IASE. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). en_US]
dc.identifier.citationcount 1
dc.identifier.doi 10.21833/ijaas.2017.08.005 en_US
dc.identifier.endpage 36
dc.identifier.issn 2313-626X en_US
dc.identifier.issn 2313-3724 en_US
dc.identifier.issn 2313-626X
dc.identifier.issn 2313-3724
dc.identifier.issue 8
dc.identifier.scopusquality Q4
dc.identifier.startpage 29 en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/328
dc.identifier.uri https://doi.org/10.21833/ijaas.2017.08.005
dc.identifier.volume 4 en_US
dc.identifier.wos WOS:000411445200005 en_US
dc.institutionauthor Jan, Malik Jahangir en_US
dc.language.iso en en_US
dc.publisher Inst Advanced Science Extension en_US
dc.relation.journal International Journal of Advanced and Applied Sciences en_US
dc.relation.publicationcategory Diğer en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.subject Mobile number portability en_US
dc.subject Telecommunication en_US
dc.subject Developing economy en_US
dc.subject Mobile phone service provider en_US
dc.subject Customer satisfaction en_US
dc.title Exploring Switching Factors for Mobile Number Portability: a Survey en_US
dc.type Review en_US
dc.wos.citedbyCount 1
dspace.entity.type Publication
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