İletişim Fakültesi

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Now showing 1 - 13 of 13

The Abyme of the Shallow
(Taylor & Francis, 2014) Tüzün, Defne; Tüzün, Defne
[Abstract Not Available]
Branding Cities in the Age of Social Media: a Comparative Assessment of Local Government Performance
(Springer International Publishing, 2015) Sevin, Efe; Sevin, Hasan Efe
This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. Theoretical arguments in the fi elds of corporate and city branding point out the potential of these new communication platforms to change how brand-related content is created and shared with target audiences. However the practice is understudied. The study fi rst explains the potential of social media in branding through media ecology city brand communication and brand co-creation theories. Second the performance of the aforementioned three cities on social media is evaluated by analyzing their Twitter and Facebook presence. The fi ndings suggest that there is room for improvement for local governments in their employment of social media for city branding campaigns. The chapter concludes with recommendations for practitioners. © Springer International Publishing Switzerland 2016. All rights are reserved.
Corporations as Diplomatic Actors: Conceptualizing International Communication Tools
(IGI Global, 2016) Sevin, Efe; Sevin, Hasan Efe; Karaca, Hazal Sena
This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically, the chapter will provide details about three concepts: lobbying, nation brands, and commercial diplomacy. The research objective is to propose a conceptual framework that (i) explains when and how a specific tool should be used and (ii) demonstrates the inherent connection between the tools. The main assumption in this research is that communication is an essential aspect of conducting international businesses. There are two different categories at the center of these communication attempts. First, MNCs address politicians and other key decision-makers within the local political systems in order to start their businesses. Second, local populations should be persuaded to consume their goods and services. The focus in this chapter is the interplay between the three communication tools that are used to address these two audiences. It is argued that even though there are differences between the needs and expectations of decision-makers and consumers, the communication campaigns used to address one audience affects the other.
Cultural Identity in 'fragile Communities: Greek Orthodox Minority Media in Turkey
(Ashgate Publishing Ltd, 2014) Yanardağoğlu, Eylem; Yanardağoğlu, Eylem
[Abstract Not Available]
Foreign Correspondents in Turkey Between the Home and Host Agendas
(Taylor & Francis Inc, 2014) Yanardağoğlu, Eylem; Yanardağoğlu, Eylem; Tiliç, L. Dogan
[Abstract Not Available]
Globetrotters and Brands: Cities in an Emerging Communicative Space
(Springer International Publishing, 2016) Sevin, Efe; Sevin, Hasan Efe
This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects brought cities closer to their target audiences-at least in terms of communication. The new communicative space concept therefore explains a situation in which target audiences including residents and potential visitors interact with each other and contribute to the establishment of the reputation of a city or its brand. © Springer International Publishing Switzerland 2017.
The Migration Story of Turks in Germany: From the Beginning To the End
(Cambrıdge Univ Press, 2008) Soysal, Levent; Soysal, Levent
[Abstract Not Available]
Migration the Sociology of Mobility and Critical Theory
(Taylor & Francis, 2018) Diken, Bülent; Diken, Bülent
Being one of my PhD supervisors John’s influence on my intellectual life has been decisive in many respects. However his work has inspired me especially in relation to three fields: immigration the sociology of critique and the critique of mobility. The following is a reflective account of this. First I focus on immigration in the prism of mobility. Then I turn to the sociology of critique in the framework of mobility. Finally I revisit the link between critique and immobility relating this to the sociology of the camp. © 2019 selection and editorial matter Ole B. Jensen Sven Kesselring and Mimi Sheller.
Occupied Experiences: Displays of Alternative Resistance in Works by Palestinian and Jewish Israeli Artists
(Taylor & Francis, 2016) Selen, Eser; Selen, Eser
[Abstract Not Available]
Perspective Scholar Louise Spence on Comparing the Soap Opera To Other Forms
(Univ Press Mississippi, 2011) De Kosnik, Abigail; Spence, Louıse; Spence, Louise
[Abstract Not Available]
Rethinking Nationalist Ethno-Racist and Gendered Myths: an Art Historical Take on Minoritarian Variations From Turkey
(Taylor & Francis, 2017) Selen, Eser; Selen, Eser
[Abstract Not Available]
Turkish Academics in Europe an Autumn Tale
(Springer, 2006) Bayraktar, Gülümser Deniz; Bayrakdar, Gülümser Deniz
[Abstract Not Available]
Understanding Soft Power Through Public Diplomacy İn Contrasting Polities
(Taylor & Francis Inc, 2016) Sevin, Efe; Sevin, Hasan Efe
[Abstract Not Available]

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