İletişim Fakültesi

Permanent URI for this communityhttps://hdl.handle.net/20.500.12469/52

Browse

Now showing 1 - 3 of 3

Changing Practices in International Broadcasting the Bbc World Service Example
(Ankara Üniversitesi İletişim Fakültesi, 2014) Yanardağoğlu, Eylem
Looking at the history of international broadcasting, one can observe that governments utilised international media as an element of public diplomacy as early as 1930s. Some of the first examples are seen at the BBC (British Broadcasting Corporation) World Service, which runs a Turkish Service since 1939. This research examines the factors that impact on international broadcasting and takes the BBC World Service as an example. It focuses on its Turkish Section in order to consider the changing practices at its language services and explore the influence of the issues such as public diplomacy, technological advances and economic policies on these language services. The BBC World Service and the Turkish section are chosen because they constitute one of the first examples of international broadcasting efforts. The findings are based on data that were collected via in-depth interviews conducted with editors and producers in 2011 at the World Service Central Newsroom and the Turkish Service. This research was funded by TÜBİTAK (the Scientific and Research Council of Turkey) post-doctoral study abroad bursary, at the Communication and Media Research Institute, University of Westminster in London, where the researcher was based as a visiting scholar.
Citation - WoS: 1
Exploring Switching Factors for Mobile Number Portability: a Survey
(Inst Advanced Science Extension, 2017) Khaliq, Imran Hameed; Mahmood, Hafiz Zahid; Malik, Summaira; Jan, Malik Jahangir; Zameer, Asif
Pakistan's mobile phone market is one of the world's fastest growing markets with a subscriber base of 137 million users. Competition in the country's telecommunication industry is dominated by four players and customer demand is high. In addition Pakistan is the first country in South Asia to have implemented Mobile Number Portability (MNP) in March 2007. MNP is a facility that allows mobile subscribers to switch between service providers without changing their existing phone numbers. Mobile phone service provider's selection may be influenced by various factors. Therefore this research was undertaken to explore factors affecting MNP and to determine which factors were most influential in the selection of mobile phone service providers in a developing economy like Pakistan. Moreover the study also probed into differences in customer perceptions between pre-paid and post-paid customers. This exploratory study is based on primary data collected from 300 customers using services of different cellular companies who had experienced MNP facility. Factor analysis was carried out on obtained data and reliability of the resultant scale was verified to achieve the objectives of the study. The outcome of this research provided a concise framework of the various dimensions of customer choice. Contrary to previous researches the result of this study indicated that infrastructural services customer relationships call quality and promotional packages were the most important factors affecting MNP. However price of services was found less important factor in selection of telecommunication service providers. This study also showed that pre-paid and post-paid customers can be significantly different for many value-added services and promotional tools. (C) 2017 The Authors. Published by IASE. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Citation - WoS: 2
Citation - Scopus: 3
Working-Class Hero: Michael Moore's Authorial Voice and Persona
(Wiley-Blackwell, 2010) Spence, Louise; Navarro, Vinicius
[Abstract Not Available]

Browse

Browsing İletişim Fakültesi by WoS Q "Q4"