How People Can Become Persuaded by Weak Messages Presented by Credible Communicators: Not All Sleeper Effects Are Created Equal

dc.contributor.author Albarracin, Dolores
dc.contributor.author Tarcan Kumkale, Gökçe
dc.contributor.author Kumkale, Gökçe Tarcan
dc.contributor.author Vento, Patrick Poyner-Del
dc.date.accessioned 2019-06-27T08:01:35Z
dc.date.available 2019-06-27T08:01:35Z
dc.date.issued 2017
dc.department Fakülteler, İktisadi, İdari ve Sosyal Bilimler Fakültesi, Psikoloji Bölümü en_US
dc.description.abstract The sleeper effect has been proposed to describe temporal changes in persuasion for messages associated with noncredible sources. The present research introduces a new kind of sleeper effect denoting increases in persuasion for weak messages associated with credible sources. This effect of the source was hypothesized to derive from attending to the message source rather than the message arguments and reconstructing delayed attitudes primarily on the basis of the source information. Findings from three experiments revealed that when the focus of attention was the communicator there was a sleeper effect for the source. Specifically during the time between an immediate follow up and a delayed follow up persuasion increased when credible sources presented weak arguments. In contrast when the focus of attention was the message arguments a traditional sleeper effect emerged. That is persuasion increased when strong arguments were presented by a noncredible communicator. These effects were mediated by relative recall of arguments versus source attributes and replicated with different message topics and lengths of delay. (C) 2016 Published by Elsevier Inc. en_US]
dc.identifier.citationcount 14
dc.identifier.doi 10.1016/j.jesp.2016.06.009 en_US
dc.identifier.endpage 180
dc.identifier.issn 0022-1031 en_US
dc.identifier.issn 1096-0465 en_US
dc.identifier.issn 0022-1031
dc.identifier.issn 1096-0465
dc.identifier.pmid 34054141 en_US
dc.identifier.scopus 2-s2.0-84978962184 en_US
dc.identifier.scopusquality Q1
dc.identifier.startpage 171 en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/413
dc.identifier.uri https://doi.org/10.1016/j.jesp.2016.06.009
dc.identifier.volume 68 en_US
dc.identifier.wos WOS:000389396600020 en_US
dc.identifier.wosquality Q2
dc.institutionauthor Kumkale, Gökçe Tarcan en_US
dc.language.iso en en_US
dc.publisher Academic Press Inc Elsevier Science en_US
dc.relation.journal Journal of Experimental Social Psychology en_US
dc.relation.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.scopus.citedbyCount 21
dc.subject Sleeper effect en_US
dc.subject Attitude stability en_US
dc.subject Persuasion en_US
dc.subject Persistence en_US
dc.subject Memory en_US
dc.subject Attitude change en_US
dc.title How People Can Become Persuaded by Weak Messages Presented by Credible Communicators: Not All Sleeper Effects Are Created Equal en_US
dc.type Article en_US
dc.wos.citedbyCount 18
dspace.entity.type Publication
relation.isAuthorOfPublication 8aa9dc55-e196-40cc-abec-6ca13de519bd
relation.isAuthorOfPublication.latestForDiscovery 8aa9dc55-e196-40cc-abec-6ca13de519bd

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