How people can become persuaded by weak messages presented by credible communicators: Not all sleeper effects are created equal

dc.contributor.authorAlbarracin, Dolores
dc.contributor.authorKumkale, Gökçe Tarcan
dc.contributor.authorVento, Patrick Poyner-Del
dc.date.accessioned2019-06-27T08:01:35Z
dc.date.available2019-06-27T08:01:35Z
dc.date.issued2017
dc.departmentFakülteler, İktisadi, İdari ve Sosyal Bilimler Fakültesi, Psikoloji Bölümüen_US
dc.description.abstractThe sleeper effect has been proposed to describe temporal changes in persuasion for messages associated with noncredible sources. The present research introduces a new kind of sleeper effect denoting increases in persuasion for weak messages associated with credible sources. This effect of the source was hypothesized to derive from attending to the message source rather than the message arguments and reconstructing delayed attitudes primarily on the basis of the source information. Findings from three experiments revealed that when the focus of attention was the communicator there was a sleeper effect for the source. Specifically during the time between an immediate follow up and a delayed follow up persuasion increased when credible sources presented weak arguments. In contrast when the focus of attention was the message arguments a traditional sleeper effect emerged. That is persuasion increased when strong arguments were presented by a noncredible communicator. These effects were mediated by relative recall of arguments versus source attributes and replicated with different message topics and lengths of delay. (C) 2016 Published by Elsevier Inc.en_US]
dc.identifier.citation14
dc.identifier.doi10.1016/j.jesp.2016.06.009en_US
dc.identifier.endpage180
dc.identifier.issn0022-1031en_US
dc.identifier.issn1096-0465en_US
dc.identifier.issn0022-1031
dc.identifier.issn1096-0465
dc.identifier.pmid34054141en_US
dc.identifier.scopus2-s2.0-84978962184en_US
dc.identifier.scopusqualityQ1
dc.identifier.startpage171en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/413
dc.identifier.urihttps://doi.org/10.1016/j.jesp.2016.06.009
dc.identifier.volume68en_US
dc.identifier.wosWOS:000389396600020en_US
dc.identifier.wosqualityQ2
dc.institutionauthorKumkale, Gökçe Tarcanen_US
dc.language.isoenen_US
dc.publisherAcademic Press Inc Elsevier Scienceen_US
dc.relation.journalJournal of Experimental Social Psychologyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectSleeper effecten_US
dc.subjectAttitude stabilityen_US
dc.subjectPersuasionen_US
dc.subjectPersistenceen_US
dc.subjectMemoryen_US
dc.subjectAttitude changeen_US
dc.titleHow people can become persuaded by weak messages presented by credible communicators: Not all sleeper effects are created equalen_US
dc.typeArticleen_US
dspace.entity.typePublication

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